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AI and Innovation Take the Spotlight:  Insights from.orgCommunity’s 9th Annual Solutions Day

.orgSource

Solutions Day brought together some of the brightest minds in associations, technology, and innovation. Her emphasis on simplicity as a driver of innovation resonated with attendees, encouraging them to return to basics and excel.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169
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Seriously Easy Blogging for Associations and Chambers

GrowthZone

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107
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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Sponsorships. Membership value. Membership value.

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Is Your Content Generalizable?

Eric Lanke

Innovation frequently comes, after all, straight out of these attempts at cross-fertilization. Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. You can follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.

Content 113
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Embracing AI: Opportunities and Challenges for Associations 

.orgSource

Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88