Reid All About it

MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. When association professionals think about volunteering, members naturally come to mind. This month’s topic: the member journey. Remember those? Ah, the old days.

Chicago 205

Chicago Education Certificate Revenue 205

Membersuite

SEPTEMBER 10, 2022

Now, with increasing inflation, we’re still tweaking our routines and habits, especially our spending habits. You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 19, 2021

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Learning gamification. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. I love Marketing General Inc.’s Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. Marketing fundamentals. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JANUARY 14, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. All events are at Eastern Standard Time and online unless otherwise noted. Based upon the book Where’s the Office? Often, ones that pose challenging contracting situations.

Team 195

Team Technology Certificate Revenue 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Online career center. Career webinars.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 8, 2020

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. and I can tell you, NDP Live was not a boring online event.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Mixed-age learning programs. Eye-opening.

Video 195

Video Technology Content Strategy 195

Reid All About it

JUNE 5, 2020

I’ve always thought of myself as fairly woke, but realize I could listen, read, learn and feel much more no matter how uncomfortable it is, and so I am. It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while. Will they have online courses instead?

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. A new AR app puts women back in the history books.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JULY 14, 2023

Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. One overlooked source of intentional learning is boardroom dissent.

Education 39

Education Price Tools Technology 39

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate.

Tips 41

Tips Video Content Marketing 41

Reid All About it

MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Online community. Promoting credential value.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

APRIL 10, 2020

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Moving your conference online?

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. rasa.io ). Tue 9/4 at 2:30 p.m. Host: PCMA.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Event and learning data. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

NOVEMBER 5, 2021

He suggests ways to cultivate that mindset at your organization—and it starts with learning. Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). EDT* – NYSAE Engagement Lounge: How to Show Up as a Leader. Quick hits.

Survey 195

Survey Revenue Price Team 195

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). – Member ROI Simplified: Safeguarding Your Organization’s Future. Fri 11/6 at 10 a.m.

Learning Management System 285

Learning Management System Education Communications Technology 285

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

Content Marketing How To LMS 126

Leading Learning

DECEMBER 3, 2023

While arguably lifelong learning has always been a vital part of human existence, it’s hard not to notice the new level of emphasis that has been placed on it in recent years. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

MARCH 18, 2022

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.

Revenue 39

Revenue Technology Video LMS 39

Higher Logic

NOVEMBER 29, 2018

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Read: Building Inclusive Online Communities. #2: 2: Gifting.

San Francisco 267

San Francisco Price Guidelines Examples 267