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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Trial Memberships. The same principle works for memberships.

Price 135
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The Two Paths We Take

Smooth The Path

Instead of pulling in, the organization tries to boost revenues by discounting dues and non-dues revenue streams. We see deep discounts on conferences, meetings, research, guide books, membership, and more. If retention dips, or when revenues fall, or even when attendance is low, try the Start-Up path.

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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Events are a great way for your association to boost engagement, secure additional revenue, motivate members to actively participate, and inspire them to build their professional networks. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) A successful member engagement strategy broadens the networking reach of your association.

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How do you price a virtual event?

Association Success

Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget. Are you having to halt any other projects or innovations that produce revenue to accommodate this shift? The addition of sponsorships also introduces the ability to offer certain ticket types for discounted costs.

Price 158
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30 Ways to Save Money on Your Next Association Event

MemberClicks

Venues, booking vendors and speakers, ordering banners and signage, etc all cost money. You can also earn added revenue from sponsorships and selling ad space on things like your conference app. If you have some sightseeing or other event planned, look for opportunities for group discounts. Increase revenue.