Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Early career members also received a substantial discount on dues, a private online community, and had access to a mentor program. [3] Find it on Amazon. Find it on Amazon. [1]

Case Study 52

Case Study Recruiting Recruitment Revenue 52

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. They’re not just in it for profit; they’re on a mission to create positive societal change.

Software 130

Software Discount Tools Resources 130

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. What does that mean? 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

MemberClicks

MAY 25, 2023

Venues, booking vendors and speakers, ordering banners and signage, etc all cost money. You can also earn added revenue from sponsorships and selling ad space on things like your conference app. Create an online communications strategy that builds excitement! BUT—good news!—there Ticket sales should help recoup some of the cost.

Discount 52

Discount Price Cost Metro 52

EventMobi: Association Events

SEPTEMBER 13, 2023

If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. No matter what your strategy is, personalization is key. But first… Why Does Member Experience Matter? Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Membership Marketing

FEBRUARY 15, 2021

That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. They end up with a book-sized document that is out-of-date when and if ever implemented. and “what am I being asked to do?”.

Recruiting 97

Recruiting Recruitment Revenue Discount 97

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge.

Tips 136

Tips Revenue Case Study Content 136

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Attracting New Members.

Tips 201

Tips Software Recruiting Recruitment 201

WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A job board will attract millennials—and revenue too thanks to the employers who post positions. Or, give young members a discount code to use on education. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

MemberClicks

MARCH 7, 2023

For example, a small publisher who runs a book club membership might have both a digital and book tier of their membership. Subscription length: Increasingly, membership organizations of all kinds are starting to offer membership tiers for people who have been loyal members where they’re able to access extra perks or get a discount.

How To 52

How To eBook Discount Price 52

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

Price 36

Price Social Media Revenue Tools 36

WBT Systems

SEPTEMBER 12, 2017

Start an online book club. Select books written by this year’s and next year’s speakers. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Follow the format of popular MOOCs : Share a discussion guide. Live-stream panel discussions. Offer coaching services.

Conference 210

Conference How To LMS Newsletter 210

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts.

Revenue 40

Revenue Discount Directory Price 40

MemberClicks

DECEMBER 19, 2023

Here are 5 tips to cut trade show costs: Book your event venue during low season or off-peak dates. Plan your content strategy. How will content support your marketing strategy? Build your trade show budget As mentioned earlier, the average budget for a trade show is about three to four times the cost of your venue.

Tools 52

Tools How To Software Cost 52

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011.

Marketing 40

Marketing Social Media Case Study Price 40

MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Learn how you can get started and crush a social media strategy. New to social media?

Directory 52

Directory Social Media Video Discount 52

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Proposal 78

Associations Now

APRIL 26, 2016

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members. The reason?

Los Angeles 40

Los Angeles San Francisco Price Seattle 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

GlowGlobally

MARCH 24, 2012

global association strategy, regional planning and local infrastructure to grow your business. « Revenue Streams Building Profitable Enterprises – AAO. Stage 4 – Registration Fee Strategy. However, It has been seen that a direct sales campaign is most effective when operated on a local level with a local strategy.

Discount 60

Discount Revenue Conference Strategy 60

Protech

APRIL 12, 2023

E-Commerce & Fundraising These capabilities are designed to garner more support for association initiatives or charitable causes by adding an additional revenue stream. On the other hand, smaller associations without a robust marketing strategy can benefit from platforms with more extensive marketing options.

Association Software 52

Association Software Software How To Certificate 52

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

Revenue 129

Revenue How To Discount Social Media 129

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Associations Now

APRIL 11, 2014

Unofficial housing companies use various tactics to woo meeting attendees to book outside the official room block, causing associations to pay costly attrition fees. But for association meeting planners, the word “pirate” has completely different connotations, including lost revenue, headache, and hotel attrition fees. Eye patches.

Discount 40

Discount Guidelines Cost Technology 40

Association Success

APRIL 25, 2017

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? It’s much less often about getting access to resources or discounts on conferences. It was time to get more hard evidence for these recommendations.

Content 76

Content Social Media Guidelines Revenue 76

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Cost of Wrong Strategy.

Marketing 40

Marketing Price Discount Recruiting 40

Disciple Media

APRIL 5, 2023

Enhanced revenue: The best community apps give you total control over monetization. Fan communities: Many people are passionate about comic books, others are equally passionate about video games and still others can’t get enough of various TV series. Launching an online community requires a clear vision and hard work.

Cost 36

Cost Software Tools Content 36

Membership Marketing

NOVEMBER 14, 2011

A friend of mine, Vinay Kumar, just published a book focused on customer service. The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. ” You can download an inexpensive copy of the book from Scribd. Cost of Wrong Strategy. (8). Dues Discount. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Cost of Wrong Strategy. (8).

Price 40

Price Products Marketing Discount 40

Associations Now

NOVEMBER 4, 2013

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group. ” Is it a smart move for every organization?

South Carolina 40

South Carolina Connecticut Minnesota America 40

Membership Marketing

SEPTEMBER 29, 2011

In her book, The End of Membership as We Know It , Sarah Sladek, makes important points – based on best practices in membership marketing -- that membership professionals should take to heart in order to grow a successful program. Today, membership associations are introducing a variety of operational models and revenue streams.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 25, 2010

This summer I decided to try and read something more enduring than the latest marketing or business book. So when I received the book, The Cross of Christ , as a present, I decided to dive into it. Here is a quote that provides an overview of the major themes of the book. Stott, The Cross of Christ, IVP Books, pages 85-86.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). Dues Discount. (4). ► March.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). Dues Discount. (4). ► March.

Marketing 40

Marketing Class Miami Price 40

Association Adviser

NOVEMBER 19, 2013

That advice (later turned into a book) came from baseball legend, Yogi Berra. Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Hank Berkowitz, Naylor, LLC. “Some buy a product.

Technology 60

Technology Social Media Ohio Louisiana 60

Membership Marketing

JUNE 18, 2012

Hopkins, who wrote way back in 1923, from his book, Scientific Advertising : “The time has come when advertising has in some hands reached the status of a science. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Branding. (4).

Marketing 40

Marketing Price Survey Report 40