Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Choose the right platforms Not all social media platforms are created equal. Your messaging, visuals, and voice should be uniform across all channels, from your website to social media and printed materials.

Price 36

Price Social Media Revenue Tools 36

MemberClicks

DECEMBER 19, 2023

Here are 5 tips to cut trade show costs: Book your event venue during low season or off-peak dates. How will blogs, landing pages, social media posts, emails, and other content help you meet your marketing goals? Here are the channels to target with your trade show promotion: Social media. Blog/website.

Tools 52

Tools How To Software Cost 52

MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Often, it involves promotion on social media. New to social media?

Directory 52

Directory Social Media Video Discount 52

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. And give your remarks on email marketing book.

Social Media 40

Social Media Marketing Price Survey 40

WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? By the way, don’t forget to give these folks a hefty discount when they sign up for the pilot and/or the course.

Course 161

Course How To eBook Price 161

WBT Systems

SEPTEMBER 12, 2017

Start an online book club. Select books written by this year’s and next year’s speakers. Invite audience participation via phone, web-conferencing chat, and social media. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Live-stream panel discussions.

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Conference How To LMS Newsletter 210

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts.

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Revenue Discount Directory Price 40

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011.

Marketing 40

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Dues Discount. (4). Non-Dues Revenue. (1).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

JUNE 7, 2024

A big jump in needed revenue usually correlates with a push to build new spaces, hire new people, or start new programs (or perhaps all three at once), which is admirable. And remember, a dues increase does lead to a jump in revenue. All you have to do is get in touch with our team and book a demo today ! You’ll be glad you did.

Tips 52

Tips Sample Price Review 52

Association Success

APRIL 25, 2017

Much of the discussion in the past few years around gated content has focused on the rise of social media, and the proliferation of alternate channels for potential association members to collaborate and share information. Is this something that an influential person would be likely to share in social media or share with their team?

Content 76

Content Social Media Guidelines Revenue 76

Association Adviser

SEPTEMBER 19, 2013

Instagram boasts 150 million users and is one of the fastest growing social media platforms. Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. The beauty of Instagram is the fun simplicity of sharing images.

Communications 60

Communications Atlanta Discount Social Media 60

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Proposal 78

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

Revenue 129

Revenue How To Discount Social Media 129

Association Adviser

NOVEMBER 19, 2013

That advice (later turned into a book) came from baseball legend, Yogi Berra. Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt.

Technology 60

Technology Social Media Ohio Louisiana 60

Associations Now

NOVEMBER 4, 2013

More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. But that’s not what’s going on here. For one thing, the waters aren’t so steady.

South Carolina 40

South Carolina Connecticut Minnesota America 40

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Dues Discount. (4).

Marketing 40

Marketing Price Discount Recruiting 40

Disciple Media

APRIL 5, 2023

Enhanced revenue: The best community apps give you total control over monetization. Fan communities: Many people are passionate about comic books, others are equally passionate about video games and still others can’t get enough of various TV series. Launching an online community requires a clear vision and hard work.

Cost 36

Cost Software Tools Content 36

Mizz Information

DECEMBER 14, 2011

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there?

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

NOVEMBER 14, 2011

A friend of mine, Vinay Kumar, just published a book focused on customer service. The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. ” You can download an inexpensive copy of the book from Scribd. Dues Discount. (4). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Dues Discount. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). News on Social Media and Membership Marketing. Dues Discount. (4).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 25, 2010

This summer I decided to try and read something more enduring than the latest marketing or business book. So when I received the book, The Cross of Christ , as a present, I decided to dive into it. Here is a quote that provides an overview of the major themes of the book. Stott, The Cross of Christ, IVP Books, pages 85-86.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Blog Archive.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. Dues Discount. (4).

Marketing 40

Marketing Price Analysis Survey 40

Association Subculture

DECEMBER 7, 2009

We bought music, watched movies, or disavowed movies and read books (or did both so we could grouse about how the movie butchered the books) , we went to theatre, paid high prices to obtain bootleg recordings from overseas and (more importantly) wore the uniform. Trade shows were the major source of revenue.

United States 100

United States Price America System 100

Membership Marketing

SEPTEMBER 29, 2011

In her book, The End of Membership as We Know It , Sarah Sladek, makes important points – based on best practices in membership marketing -- that membership professionals should take to heart in order to grow a successful program. Today, membership associations are introducing a variety of operational models and revenue streams.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 14, 2011

A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. The book makes the point that successfully adding just a 1 percent price increase can produce a ten-fold increase in profits. In that case, a modest dues discount led to dramatic returns.

Price 40

Price Products Marketing Discount 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Economics. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Economics. (7).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non Dues Revenue and Affinity Programs for Members. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non Dues Revenue and Affinity Programs for Members. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Class Miami Price 40