Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? Presently, a large majority of associations do not have an education strategy. In her book, Tracy King talks about how workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams.

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MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store).

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MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT shares seven MOOC business model strategies you should definitely steal. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. Learning business.

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AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. . 1 CAE credit.

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

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Chicago Education Certificate Revenue 205

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FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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MemberClicks

MAY 25, 2023

Venues, booking vendors and speakers, ordering banners and signage, etc all cost money. You can also earn added revenue from sponsorships and selling ad space on things like your conference app. Vendors may offer better pricing when they know they are competing for your business. Look into bulk pricing. BUT—good news!—there

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

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.orgSource

FEBRUARY 5, 2024

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. At.orgSource we call that collection of wisdom our Association 4.0

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Reid All About it

JUNE 2, 2023

Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Membership. More info/register. More info/register.

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JANUARY 15, 2021

Content/education strategy. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Association learning landscape.

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NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

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Recruiting Recruitment Survey Revenue 195

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

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MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. Workforce Strategy Webinar: Tools You Can Use. Hooking members. 1 CAE credit. Host: Fridays@4.

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JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume?

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JULY 23, 2021

Webinar pricing/sponsorships. Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue.

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JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

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DC Washington Member Engagement Content 293

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JANUARY 14, 2022

Based upon the book Where’s the Office? Learn uncommon strategies that will help you move forward with more confidence, more certainty, and more purpose in 2022. Non-Dues Revenue: How Associations Can Diversify Their Revenue. Taralinda Willis, Managing Director of Municipal Data Strategy and Operations, FiscalNote.

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Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge.

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Disciple Media

OCTOBER 25, 2023

Recurring revenue stream: For those considering the business aspect, membership communities offer a promising revenue model. This not only generates a predictable revenue stream but also fosters a sense of commitment among members. Dive deep into their preferences, pain points, aspirations, and challenges.

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Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Attracting New Members.

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MAY 8, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. We’ll also touch on the tech because we know it’s on your mind! More info/register.

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SCD Group

SEPTEMBER 11, 2012

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Then, I read a Wall Street Journal article titled " Dont like this price?

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Reid All About it

JULY 3, 2020

Forget White Fragility : here are ten books America should be reading about race. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. Pamela Bump, HubSpot ). 1 CMP credit.

Montana 221

Montana North Carolina Review Member Engagement 221

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. This is no one-off occurrence, but the result of a carefully planned sales management strategy for its e-commerce platform. The perfect strategy will offer products or services for your association that give your members added value. “It’s

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MemberClicks

MARCH 7, 2023

Typically, they are at a number of different price points with different corresponding levels of benefits or perks. Having different levels allows members to choose the membership benefits and price they actually want. Some membership organizations only offer one membership level at one price point.

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Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A job board will attract millennials—and revenue too thanks to the employers who post positions. Millennials are putting membership off—a big loss for them and for associations.

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Association Success

FEBRUARY 14, 2019

A round up of great books for association professionals. In this first half of our two-part series, you’ll find a selection of books that we’ve found inspiring and transformative. She wrote this self-help book after she made changes for herself and has worked with hundreds of clients through the same issues. Happy reading!

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Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals.

Learning Management System 195

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JANUARY 7, 2022

They also provide a brief overview of pricing for some of the most popular email marketing automation software. Beth Surmont, VP of Event Strategy & Design, 360 Live Media. Based upon the book Where’s the Office? Email marketing automation software. Quick hits. The essential guide to SEO for associations. CAE credits.

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MemberClicks

DECEMBER 19, 2023

Here are 5 tips to cut trade show costs: Book your event venue during low season or off-peak dates. Plan your content strategy. How will content support your marketing strategy? Build your trade show budget As mentioned earlier, the average budget for a trade show is about three to four times the cost of your venue.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

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Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Here is the link to register.

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Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011.

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Advertising.

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Revenue Discount Directory Price 40