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The Seven Biggest Mistakes in Membership Recruitment

Membership Marketing

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Association Brain Food: 6.14.24

Reid All About it

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. More info/register. 1 CAE credit.

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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 259
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Association Brain Food: 10.27.23

Reid All About it

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

LMS 259
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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Host: Professionals for Association Revenue. Presenter: Melissa Lagowski, Big Buzz Idea Group. Tue 6/29 at 2 p.m. 1 CAE credit. Host: Eventsforce.

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Association Brain Food Weekly: 11.29.19

Reid All About it

West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.