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Association Brain Food Weekly: 3.25.22

Reid All About it

Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. 1 CMP credit. Host: EventMobi.

Revenue 195
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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. He led with a stat that demonstrates why content marketing is critical to the success of any organization: 60% of the B2B buying process is over before the prospect makes the first sales touch with you.

Boston 150
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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees.

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Blockbuster week for newspapers: what it means for trade associations

SCD Group

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 People view them as newspaper companies but they are content providers and we know content is valuable.”. are in the content business.

Boston 40
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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Behavior change is what will get members to remember to log in, consume content and contribute.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

I look for four key elements in creating a client event: Content: Whether it’s the right speakers or the right opportunity for audience interaction, you can’t spend enough time thinking about the agenda for your event. As you do , remember that the approach to content over the years has shifted.

Marketing 100
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This Nonprofit Could Help Fight Terrorism, but Critics Are Torn

Associations Now

The Counter Extremism Project is hoping to combat terrorism with technology that’s already being used to block graphic content from social networks. Run by private companies, these services use algorithms to keep certain kinds of content from reaching users. IS it Censorship?

Boston 48