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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 2.9.24

Reid All About it

Twitter tips. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Learn practical tips and actionable steps to create unique, impactful virtual experiences that resonate with your audience and align with your association’s goals. I’m still tweeting.

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Association Brain Food: 2.16.24

Reid All About it

Talks at axe-con will include case studies from enterprise companies leading in large-scale accessibility efforts, as well as best practices and updates from technology leaders around the world. Axe-con is the first of its kind, dedicating topics to each of these key players. This is not an assistive technology convention.

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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic. Meghan Gowen | VP of Client Communications, CommPartners. Kunal Johar | Chief Technology Officer, OpenWater. Need inspiration?

Tips 156
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Association Brain Food: 3.1.24

Reid All About it

Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. Share this one with colleagues who can build these tips into new employee onboarding. I’ve got one more tip: have them join your AMS users group and go to its events. It costs about the same as other digital advertising tactics. AMS onboarding.

Education 257
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Association Brain Food Weekly: 7.31.20

Reid All About it

Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Quick hits before we get to the list of this week’s free education: 12 tips that actually help with Zoom fatigue. More info/register.

Montana 362
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Association Brain Food Weekly: 1.22.21

Reid All About it

His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Communicate. Sponsorships.