Reid All About it

MAY 21, 2021

Find out how to expand your association’s global footprint and grow your membership across borders, provide the right visibility for your sponsors and partners to hold your end of the deal, and wield virtual events technology and social media to boost membership engagement. More info/register. Host: Socio. Tue 5/25 at 2 p.m.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

APRIL 14, 2023

Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. Hear details from a case study organization that has turned this pattern around. The biggest concern: a decline in the acquisition and engagement of young professionals. More info/register. 1 CAE credit. Goldman, Esq.

Leadership 195

Leadership Education Revenue Strategy 195

Disciple Media

FEBRUARY 6, 2024

Scalability: Digital platforms enable you to serve a larger audience without proportionately increasing workload or costs. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms.

How To 36

How To Price Analysis Content 36

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Case Study: A Thriving Membership Organization. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Disciple Media

DECEMBER 18, 2023

Cost-effectiveness: Consider the pricing structure and ensure it aligns with your budget and the value it offers. A platform like Disciple Media , for instance, aligns well with these criteria, offering a comprehensive, customizable, and user-friendly environment for hosting vibrant course communities.

Course 36

Course Case Study Social Media Project 36

Higher Logic

MARCH 15, 2018

And they sent an automated campaign that accidentally went to the wrong subscriber list, with the wrong information at the wrong time, and it was incredibly embarrassing and cost their company millions. Knitting your own sweater costs less then buying one in the store. Myth #3: Automation Is Not Perfect and Can Cause Costly Mistakes.

Marketing 235

Marketing Cost Case Study Communications 235

Reid All About it

MARCH 1, 2024

It costs about the same as other digital advertising tactics. Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. AMS onboarding. Member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 19, 2018

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Hear the results of a survey of more than 1,000 association professionals across the U.S. How Much Does an AMS Really Cost? Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

LMS 174

LMS Price Revenue Technology 174

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. 2009 Benchmarking Survey. (12). Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. Membership campaigns. Engagement boxes.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. The power of any survey data is not in the answers themselves, but in the cross tabulations. Labels: 2010 Benchmarking Survey.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

OCTOBER 22, 2021

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Content marketing. Masooma Memon, Databox ). You’re a different person when you travel.

San Diego 195

San Diego Education Social Media Content 195

Association Success

NOVEMBER 5, 2019

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As When a client comes to us, usually they’ve been sued,” McKee said, explaining that the conversation typically goes like, “can you just fix it and how much does it cost?” . It’s not as daunting as people might think.”.

Los Angeles 66

Los Angeles Guidelines Software United States 66

Membership Marketing

FEBRUARY 16, 2011

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

FEBRUARY 12, 2010

2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. You can participate using this survey link. Labels: 2010 Benchmarking Survey.

Survey 40

Survey Marketing Analysis Price 40

Higher Logic

FEBRUARY 7, 2019

This can be the case even if there’s minimal cost - anything that seems “risky” can get pushback. Pay consistent attention to terms customers are using when communicating via online communities, social media platforms, industry publications, or even customer/prospect/competitor websites. Conducting surveys.

Marketing 149

Marketing Video Resources Content 149

Forj

JULY 5, 2017

This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget). Using Member Personas for Smarter Marketing and Increased Engagement .

Minneapolis 79

Minneapolis Learning Management System New York California 79

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Expo Logic

DECEMBER 27, 2019

It is a growing movement in the industry to reduce small and large event carbon footprints while in many ways trimming traditional event costs and structures. Registration: Online app registration is quick, cost-effective and paperless. Handouts: Swap those printed event programs and booklets for comprehensive, paperless e-programs.

Event Planning 36

Event Planning Certificate Conference Tips 36

Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. Carla Kalogeridis, Association Media & Publishing. Carla Kalogeridis , editorial director and publisher, Association Media & Publishing said associations often get “bogged down” in day-to-day operations and servicing member needs.

Revenue 60

Revenue St. Louis Price Cost 60

Beth Kanter

APRIL 23, 2012

For the most part, we found they had not implemented expensive, high-end projects as a result of strategic planning processes, but low-cost solutions that were the result of someone identifying and addressing a need. Case Study: Community Thread, Stillwater, MN. The only thing we’ve changed is the social media.”.

Innovation 28

Innovation Technology Minnesota Social Media 28

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Labels: 2012 Benchmarking Survey. News on Social Media and Membership Marketing. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7).

Report 40

Report Marketing Price Survey 40

Reid All About it

MAY 18, 2018

Some quick hits before we get to the list of free webinars: Good advice: how to make your social media feed more interesting. ( How to Use Social Media and Event Technology to Grow your Event Community. Explore the best social media channels that resonate with your community. In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Membership Marketing

OCTOBER 20, 2011

Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Case Study: A Thriving Membership Organization. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Newer Post.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Build a Better Member Survey. Case Study: A Thriving Membership Organization. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). dues increase survey. (8).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). dues increase survey. (8). Membership Survey. (5). Social Media. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). dues increase survey. (8). Membership Survey. (5). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 5, 2011

From this year’s survey, which included 650 participating associations, the major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report. Labels: 2011 Benchmarking Survey. Case Study. (9).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

DECEMBER 30, 2011

• Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Price Report 40