Nimble AMS

DECEMBER 27, 2022

Learning how to leverage your data will help you boost member recruitment, retention, and overall engagement. . The only way you can definitively know is by examining data related to your aims. Download our free case study to learn how you can transform your organization with predictive analytics today! Download now.

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JUNE 9, 2023

Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Get details from a case study organization that has turned this pattern around. Membership engagement. Creativity. 1 CMP credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 21, 2017

Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. – Community Case Studies. Host: ASAE.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

JANUARY 2, 2019

The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. She recommends doing a competitive analysis every six to 12 months.

How To 75

How To Project Content Recruiting 75

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Membership tiers. No plan, no progress. 1 CAE/CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 16, 2018

Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.

eBook 46

eBook Social Media DC Content 46

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

MAY 17, 2010

I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Case Study. (9).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

AUGUST 11, 2010

I'll definitely stop by the Marketing General booth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Tony Rossell. at Wednesday, August 11, 2010. Email This BlogThis! Share to Twitter Share to Facebook. Labels: ASAE. 6 comments: Shannon Otto.

Los Angeles 40

Los Angeles Marketing CA Price 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment.

Report 40

Report Marketing Tips Price 40

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. The Society of Nuclear Medicine and Molecular Imaging (SNMMI) was inspired to develop an automated campaign to rekindle and spark recruitment amongst their lapsed member base. More info/register. Host: Higher Logic.

LMS 30

LMS DC Washington Chicago 30

Membership Marketing

JANUARY 27, 2011

Hiring a properly qualified marketing agency with clear definitions of scope and outcomes can bring focus and accountability to a task and get the important item done on time and on schedule. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 29, 2011

That definition has changed in recent years, partly because of demographic shifts and economic dips but largely because of technology. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. Network with Me.

Marketing 40

Marketing Price Analysis Survey 40

Nexus Marketing

MAY 31, 2024

If the keyword calls for very short definitions and quick bits of information about a product or service, create that content. Cross-blogging with other websites is definitely one way to build your association’s brand, but remember that any positive publicity online can help. Check out our case studies !

Strategy 52

Strategy Content Marketing Process 52

Membership Marketing

MAY 21, 2010

The trouble with this definition is that it requires membership to be transactional. Consumption of value isn't transactional, and therefore the traditional models, definitions and measures of value start to break down. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 9, 2010

I definitely think there's a correlation between offering members a way to connect online in easy, meaningful ways and an increase in membership. Here's my question: do any case studies exist about associations using social media to gain or retain members? It would be great to read a successful case study.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

MARCH 5, 2010

By my definition, ASOA tried both a force free trial and opt-in trial approach. I worry that they are spending more money to recruit and provide benefits to the trial members than they are getting back when only 11% of the trial members are converting to full membership. Case Study. (9). Membership Recruitment. (4).

Price 40

Price Marketing Cost Survey 40

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Hear several case studies on how we have transformed these meetings and how it can work for your association. Engaging virtual attendees. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 23, 2021

Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results.

Revenue 370

Revenue Strategy Content Education 370

Membership Marketing

JANUARY 18, 2012

That’s because response rates are a comparative measuring tool, not an actual definition of value. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). .” Benchmarking data from other organizations is a good starting point for any analysis.

Marketing 40

Marketing Price Analysis Report 40