Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. No plan, no progress. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

MARCH 30, 2018

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Innovation and Events. Learn about event technology trends suited for events large or small and on any budget. 1 CAE credit.

Project 150

Project Resources Software eBook 150

SBI

AUGUST 31, 2022

At SBI, we have entire teams of talented professionals specializing in association governance and strategy, finance and operations, event management, marketing and communications, and member services. We travel to staff their events, and carefully make recommendations that serve their best interests. Knowledgeable team.

Committee 52

Committee Washington Team Conference 52

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MARCH 16, 2018

Own Post-Event Planning! How to Hit the Ground Running After Your Event. Learn how you can recover from the toll of your event, what you do on your first day back in the office, how to analyze your event and then use that to start the next planning process. Lunch provided. 1 CAE credit. More info/register.

eBook 46

eBook Social Media DC Content 46

Reid All About it

MAY 27, 2022

Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing. – Live Q&A: Introduction to the Metaverse for Business Events.

Technology 41

Technology Case Study Education System 41

Expo Logic

DECEMBER 27, 2019

Use data on the number of registered attendees to arrange the best, most spacious layout possible to maximize your venue's floor plan. You should also ensure registration tables, kiosks, graphics and relevant marketing materials are festive and on-brand for the event. Event Planning Technology to Make Check-In Smoother.

Process 36

Process Tips Software Event Planning 36

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site. Focusing on Resource Planning.

DC 39

DC Washington Review Resources 39

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. CAE credit.

Revenue 276

Revenue Innovation Education Tools 276

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. A justification toolkit helps prospective learners make a case for attending your online courses. Let’s Get Together: Event Planning for Associations Events play a huge role in the continued growth of associations.

Revenue 39

Revenue Strategy Education Technology 39

Expo Logic

FEBRUARY 28, 2020

They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors. See the video below for more info on this case study.). Talk to the Core-apps team for help building a customized sponsorship plan for your event app.

How To 36

How To Revenue Cost Tips 36

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Kelly Treadway, marketing and social media strategist, EventCurious. Host: Community IT Innovators.

Handbook 241

Handbook Washington eBook DC 241