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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

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Association Brain Food: 2.16.24

Reid All About it

. – Axe-con: Building Accessible Experiences Building accessible digital experiences requires a team effort, across design, development, management, testing, accessibility experts, and of course, legal. Host: Meetings Net Speaker: Kirstin Sargent, Team Lead, Meetings and Events, Cvent Wed 2/21 at 2 p.m. 1 CAE credit. 1 CAE credit.

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Association Brain Food: 6.7.24

Reid All About it

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Another is persuading members to make time for association engagement. Seems like a good place to start. Event sunsetting. 1 CAE credit.

Chicago 259
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 259
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. by Tony Rossell, Marketing General Inc.

Revenue 259
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” It is no longer a weird experiment in some back room with a tiger team.” Next gen membership #2. CAE credit.

Revenue 259
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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Because there’s always time to learn, right? Virtual volunteer fatigue.