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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Before Promo Connect members interacted in dispersed social media groups that PPAI didn’t own or manage. And with community, it could provide a safe and secure platform than social media for peer-to-peer learning. Another goal of drawing members from social media into the community was to gain insight.

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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Distraction is an occupational hazard for all of us. Member recruitment. More info/register.

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Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. One of her suggestions, social media polls, regularly pop up on LinkedIn. Post-event attendee engagement.

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Twitter tips. Hear about common mistakes associations make that reduce efficiency, strategies and industry best practices for associations, and how associations can leverage technology. 1 CAE credit.

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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . Social Networks. Do some sleuth work… look at your organization’s social media accounts like, LinkedIn, Facebook, Twitter, or your Community and see who is engaging with rich content sharing.

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Association Brain Food: 3.1.24

Reid All About it

Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. Share this one with colleagues who can build these tips into new employee onboarding. I’ve got one more tip: have them join your AMS users group and go to its events. It costs about the same as other digital advertising tactics. AMS onboarding.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years.

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