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JANUARY 12, 2024

– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329

LMS Montana Revenue Price 329

Nimble AMS

MAY 6, 2022

Event management (including meetings and annual conferences)?. Certification management?. For example, increase membership by using trend data to predict which member benefits will drive the most new memberships, and then highlight those benefits in an automated email series for member recruitment.?Or

Class 129

Class System Software Tools 129

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

millennials 150

millennials Resources North Carolina Certificate 150

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JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Virtual expo. Quick hits. Four questions to help vet your content ideas. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

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SEPTEMBER 25, 2020

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.

Case Study 285

Case Study Content Montana Price 285

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. More info/register. Location: Arlington VA.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Recruit team members who have previous experience running successful events. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

.orgSource

DECEMBER 26, 2022

She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification. The Great Resignation made recruiting the best talent another competitive arena. The September 29 conference was a meeting of minds and a journey to discovery. Solutions Day exemplifies that idea.

Technology 88

Technology Review Innovation Library 88

MemberClicks

APRIL 19, 2024

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” These include “hot, delicious, served quickly, affordable price.” It can involve some soul-searching and honest assessment.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

JANUARY 15, 2021

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. But, virtual conferences did dominate the rest of their list. . Content/education strategy. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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NOVEMBER 12, 2021

The quick way to price your hybrid and virtual events. deadline – Personalized One-to-One Networking for Conference Pros. We’re kicking off a fun quasi event where we do a round of curated introductions among conference professionals. Quick hits. Michael Tatonetti, CAE ). Laura Vanderkam, Forge ). *All CAE credits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume? Tue 1/25 from 9 a.m. Tue 1/25 at 1 p.m.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Conference content. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Blue Sky eLearn

JUNE 25, 2018

Combining forces with a charity to host an event or conference will likely lead to bigger turnouts, which means your message will get heard by more people. ” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts.

millennials 115

millennials Tips Discount Class 115

Reid All About it

MAY 8, 2020

Virtual conference networking. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JULY 17, 2020

The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

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APRIL 16, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

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MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. It’s not until early September, but put NDP on your radar.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 9, 2022

WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Host: Certification Network Group.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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DECEMBER 13, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Mon 12/16 at 3 p.m.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What the Great Resignation Means for Your Certification Program in 2022 and Beyond. Tue 1/18 at 12 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

SEPTEMBER 30, 2016

Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Joey Price, CEO, Jumpstart: HR. Costs of a Virtual Conference. 1 CAE credit.

Maryland 150

Maryland millennials Education America 150

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Career resources.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JULY 16, 2021

The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Fri 7/16 at 4 p.m.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

SEPTEMBER 17, 2021

With the Delta variant ruining plans for in-person conferences and scientists offering bleak pandemic forecasts, WBT Systems shares advice for returning to virtual. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear an ISST-D conference case study. Return to virtual.

Content 195

Content LMS District of Columbia Tips 195

Tom Morrison

AUGUST 4, 2013

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. Certificate programs are easy to create. Now our association generates over $2,200 per member.

Education 40

Education LMS Certificate Revenue 40

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JULY 23, 2021

Webinar pricing/sponsorships. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you do to recruit more members, increase your renewal rates, and grow your membership? The weekly list of free educational events and resources for the association community….

Video 195

Video Technology Content Strategy 195

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DECEMBER 2, 2022

But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Emilie Perkins, CMP, CAE, CMM, PMP, CED, Director of Client & Conference Services, Raybourn Group International, Inc. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 5, 2021

If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. Conference insights from forward-thinking association event directors. SEO for education programs. Quick hits.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JULY 14, 2023

Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Next-Step Career Advice for Meeting Planners Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID.

Education 39

Education Price Tools Technology 39

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. .

Indiana 221

Indiana Review Education Conference 221