article thumbnail

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186
article thumbnail

Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). NAFCU made the decision to focus only on advocacy, compliance and education—their members’ priorities. Good eats Skip down to the list of free educational events if you prefer takeout. 1 CAE credit. 1 CAE credit.

Chicago 200
article thumbnail

Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Here are the educational events scheduled for next week. Josh Spector ).

article thumbnail

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Other education-related reasons members join associations with the percentage of associations that named it as one of their top three: Learn best practices in their profession (26 percent). Purchase continuing education (14 percent). Gain or maintain professional certification (12 percent). Email marketing.

Survey 150
article thumbnail

How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

article thumbnail

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Special membership tier or education subscription. Other revenue-generating programs include: Certification programs. Education licensing. Professional development. Online store.

Revenue 135