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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Give people indisputable reasons to renew. Ready to learn more?

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Refocusing on Jobs and Education in 2015

YourMembership Blog

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The question was how would they do it?

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? What route did you take to this position? My educational interests have always been science.

Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members?

Association Brain Food Weekly: 1.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. How to build a successful content marketing strategy from scratch.

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Where are the YPs?

Spark Consulting

How can I recruit young professional members if there are no young professionals entering our industry?” Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track.

Association Brain Food Weekly: 3.1.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’m a Squiggle, what are you? On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. How do you know if your association’s IT leader needs a coach ? A Legal Guide to Partnering with Suppliers.

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Cheat Sheet: #ASAE12 Annual Meeting Sessions For Professional Development Staff

Velvet Chainsaw

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Here’s a cheat sheet of the education opportunities specific for trade association professional development staff. Video as an Educational and Communication Tool.

Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. It’s not often you need to measure.

Association Brain Food Weekly: 10.4.19

Reid All About it

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. In case you were wondering… the complete beginner’s guide to TikTok. How to Accelerate Stalled Agile: Part 1.

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Association Brain Food Weekly: 10.5.18

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience.

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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Associations must adopt that mindset or, well, I hate to think.

Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – How to Build an Amazing Volunteer Recruitment Strategy. – Promoting Online Education & Certification.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

4 tips to help out and stand out as an all-star volunteer

Association Success

If you’re like most job seekers, you’re neglecting a key step to land a new job. They know how to be all-star volunteers. . Every organization, large or small, needs volunteers to fulfill their missions. Allow you to add value, and 3.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Sponsored educational programs.

Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Also: Make sure first-year members know how to find value in your association. Each platform has its own nuances, and when messaging is streamlined, the content often fails to align with the platform and its users. Read the post to learn the secret to retaining new members.

Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits.

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. The Ultimate Guide to Event Interest.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started.

Association Brain Food Weekly: 3.31.17

Reid All About it

I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. Aptify shares five under-utilized member recruitment tactics. I’ll be happy to feature it as long as it’s not too product-centric. to 1 p.m.

Time to Give Your Resume a Refresh

Associations Now

It’s always a good time to update your resume, but a reminder certainly helps. September may be nearly over, but there’s still time to spruce up your resume. They have a reputation of being pretentious and vague, and no one wants to read them all the way through.”

Play Favorites with Your Members by Customizing Member Communication

Association Adviser

For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done. Consider how these groups like to receive information, too.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

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Association Brain Food Weekly: 3.15.19

Reid All About it

The weekly list of free educational events and resources for the association community… Back in my restaurant general manager days, I went through a serious bout of burnout. Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there.

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Culinary Federation Cooks Up a Master Chef Pipeline

Associations Now

According to a Washington Post report, the shrinking supply of skilled cooks is causing heartburn for restaurateurs in major culinary destinations like Chicago , New York , Seattle , and San Francisco. Accreditation and certification.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Who regularly visited your website to read content or download resources?

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Tutoring Jobs

SocialFish

You will be surprised to find that there are very many people requiring the services of a private tutor. have recently begun to learn English, and hence, English tutors are in high demand. There are many opportunities for you to make money if you can teaching. How does it work?

Association Brain Food Weekly: 10.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback.