Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . But perhaps more than anything else, sales operations brings a system to selling.

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How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. We want companies to address us by name in the communications they send us. Need some inspiration to get started?

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How Will Association Boards Recruit New Leaders?

SCD Group

With impending huge turnover in association leadership (from Boomers to Xers & Millenials), a couple of conversations I had last week illustrate some of the potential problems the association professional will face in the coming years. The first had reluctantly accepted the “opportunity” to become the president of a national association. But, the director who had planned to move in to the leadership chain (as president-elect) suddenly decided to resign from the board.

Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Instead of trying to build an exhaustive list of the different membership models now being deployed, I thought that it might be of more value to outline the components that go into and can be changed to form a new membership. and also your knowledge and ability to deliver what is needed.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Association Brain Food Weekly: 9.18.20

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In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! How to connect with the co-workers you’re missing. What to do? Mon 10/26 from 1 to 5:30 p.m.

Association Brain Food Weekly: 10.9.20

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It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS. How to read more books.

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Association Brain Food Weekly: 9.25.20

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The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications.

Association Brain Food Weekly: 8.28.20

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The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. You want to be indispensable to your members?

Association Brain Food Weekly: 8.21.20

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Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention.

Association Brain Food Weekly: 9.11.20

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WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. to 4 p.m. –

Where are the YPs?

Spark Consulting

How can I recruit young professional members if there are no young professionals entering our industry?” That track just doesn’t happen to include college. Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry. One of the things that basic math tells us is that associations are in for a bit of a rough patch related to membership.

Association Brain Food Weekly: 7.24.20

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Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. So you know who to invite again.

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Association Brain Food Weekly: 3.1.19

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On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. How’s your association’s relationship with your chapters? Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. I’m starting to feel old.

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Association Brain Food Weekly: 8.14.20

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I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. I also added some barbecue sauce to the mix.

Association Brain Food Weekly: 1.10.20

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But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. Many states here are starting to enact similar legislation and it’s only a matter of time before the feds follow suit. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis.

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Membership Hack: “Ask Me Anything” Calls

Associations Now

DAA members dial in to ask whatever is on their minds. How to hack it? During the experience, the Reddit community—known as Redditors—gets up close and personal, asking several questions to an interesting person. The answers range from informative and insightful to funny and brutally honest. It’s an opportunity to proactively answer questions,” says Catherine Hackney, DAA’s community manager. Calls can also help recruit new members.

Association Brain Food Weekly: 3.8.19

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The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives.

Association Brain Food Weekly: 4.25.16

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Yes, we are blessed to be here on this beautiful planet. EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Woo Woo to Wow: Creating Conscious Associations (Association Chat on Blab).

Association Brain Food Weekly: 4.25.16

Reid All About it

Yes, we are blessed to be here on this beautiful planet. EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Woo Woo to Wow: Creating Conscious Associations (Association Chat on Blab).

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

Association Brain Food Weekly: 5.15.20

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Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. If you know of a good one to share, please let me know.

Association Brain Food Weekly: 10.5.18

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Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

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Association Brain Food Weekly: 7.17.20

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Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. to 2 p.m. –

Association Brain Food Weekly: 9.30.16

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After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. I’m a believer in the Power of A , but I also believe in the entrepreneurial mindset that seizes opportunities to create value. – Using Banner Ads to Attract Customers.

Association Brain Food Weekly: 2.8.16

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Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Blab is easy to use.

Association Brain Food Weekly: 11.29.19

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If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling. Quick hits before we get to next week’s free webinars: What is quantum computing? (

Association Brain Food Weekly: 10.4.19

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MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. In case you were wondering… the complete beginner’s guide to TikTok. I’ll be happy to feature it as long as it’s not product-centric.

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Association Brain Food Weekly: 2.21.20

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We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Quick hits before we get to the list of this week’s free education: Seven tips to get more search traffic.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. But how much more?

Association Brain Food Weekly: 12.13.19

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The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients.

Association Brain Food Weekly: 11.24.17

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But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started.

Association Brain Food Weekly: 5.1.20

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Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”. 20 great questions to ask right now instead of “How are you doing?”

Association Brain Food Weekly: 5.8.20

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Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!)

Association Brain Food Weekly: 7.11.16

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This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue.