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Wanna Boost Employee Retention? Focus on Leadership Training and Certifications

Associations Now

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. For example, nearly a third of respondents in the art and design fields (32 percent) wanted technical training, compared with 19 percent in the energy and utilities industry.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. For example: do you clearly communicate membership benefits for younger members at crucial points? Send a survey to ask them directly.

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