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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. 1 CAE credit. More info/register. 1 CPE credit.

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Association Brain Food: 8.25.23

Reid All About it

While we’re on the topic, Mercury Creative Group explains how to build a brand that attracts and retains younger members. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days. Managers, check in with your people! Marketing to younger generations.

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Association Brain Food: 11.10.23

Reid All About it

Career Toolkit: Enhancing the Art of Powerful Storytelling in Interviews Gain insight into how to share metrics-driven stories in a way that helps your interviewers feel more connected, intrigued, and inspired to hire you. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. 1 CAE credit.

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How to develop your association’s professional development program

Freestone

Introduction Is your association looking for strategies to grow your professional development program? Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. Another 51% of members state certifications and credentials are a top priority.

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.

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Association Brain Food: 3.17.23

Reid All About it

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running.

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