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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 9.22.23

Reid All About it

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266
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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Credentialing support.

LMS 256
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. The spring cohort for their Association Facilitator Certificate Course begins on March 11.

Survey 256
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Association revenue. But excellent content isn’t enough to gain market share. Gen Z in the workplace.

Revenue 205
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Association Brain Food: 5.12.23

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WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted.

Chicago 200
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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Chapter sponsorships. Stop zoning out in Zoom meetings.