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Association Brain Food: 9.22.23

Reid All About it

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Gen Z education. Next gen websites. More info/register. Mon 9/25 at 8 a.m.

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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Hear about ways AI can be used to help promote a webinar.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You can increase revenue by helping people acquire new skills, generate new leads, or grow their business. Other revenue-generating programs include: Certification programs.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Host: Fridays@4 Facilitator: Marjie George *All events are online at Eastern Standard Time unless otherwise noted.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. The spring cohort for their Association Facilitator Certificate Course begins on March 11.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Online education’s role in membership marketing.

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Association Brain Food: 5.12.23

Reid All About it

Jeff De Cagna joined the hosts of The Association Podcast —Ben Muscolino (AMS Geek, Breezio, Data Sangria), Gretchen Steenstra (DelCor) and Jake Toohey (Adage)—to talk about boards and flawed governance systems, the return to complacency, the low bar of relevance, and generative AI. State of the association industry. More info/register.

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