Blue Sky eLearn

DECEMBER 6, 2019

While it’s great to provide in-person classes and events that offer accreditation to attendees, that is not the only way to present learning opportunities. Investing in an LMS lets your association offer classes online. Restricted audience for classes. User management. Provide community forums for eLearning programs.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. Without learning engagement, learners won’t invest in a course, won’t take another course, and won’t remain a learner. But you don’t need to get stressed.

LMS 93

LMS Education Course Class 93

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Like others, revenue is most likely top of mind for your association.

Revenue 169

Revenue Products Discount Class 169

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Live Q&A: Building World-Class Digital Communities. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

WBT Systems

NOVEMBER 20, 2017

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Will you offer some of the classes at conferences and other in-person events? Or blended?

How To 175

How To Certificate Class Discount 175

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications.

Member Engagement 169

Member Engagement Committee Tips Class 169

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

WBT Systems

NOVEMBER 28, 2017

However, you don’t have the budget to hire instructional designers to develop courses. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

WBT Systems

SEPTEMBER 19, 2017

If you’ve taken a continuing education class, you’ve seen how students fade away over time. They have trouble making class and keeping up with coursework. An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. People get busy.

LMS 160

LMS Course Video Mooc 160

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Experience a best-in-class virtual event to inspire and start building your new event strategy. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. An online course, certification tests, or even continuing education classes can help achieve most requirements.

Certificate 52

Certificate Class Course Process 52

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. This more independent, competitive nature, bodes well for taking online courses, on-demand learning, and attending virtual events that associations offer. Generation Z will be expecting to take online courses whenever they want, from wherever they are. For years we’ve been talking about Millennials.

millennials 163

millennials Maine Course Class 163

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Who has the time to learn? Answer: we all do. Workplace culture. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

MARCH 27, 2018

For many adults, taking a class online is a new learning experience. If you don’t have these resources, check out: Coursera’s Learning to Teach Online course. Don’t wait for the end of the course to find out about adjustments you can make along the way. Score bonus points if you can get a course alumni to do this.

Course 199

Course Case Study Mooc Certificate 199

WBT Systems

MAY 23, 2017

Taking online classes and courses. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Include micro-learning, or rewards such as digital badges , in the design of all online learning classes and courses.

How To 210

How To LMS Tips Class 210

WBT Systems

AUGUST 1, 2017

Flipped learning is the brainchild of two high school science teachers who decided in 2007 to have their students watch preparatory videos online before coming to class. In conference marketing materials and session descriptions, explain the value and logistics of the flipped learning concept. Sell the benefits of flipped learning.

Education 225

Education Conference LMS Course 225

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

Revenue Chicago Leadership Education 227

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. Reduce costs. Track progress.

Software 52

Software LMS Certificate Learning Management System 52

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

Member Engagement LMS Discount Education 160

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. This more independent, competitive nature, bodes well for taking online courses, on-demand learning, and attending virtual events that associations offer. Generation Z will be expecting to take online courses whenever they want, from wherever they are. For years we’ve been talking about Millennials.

millennials 120

millennials Maine Course Class 120

Smooth The Path

MAY 21, 2020

You are now entitled to over 22,000 articles on our website, the member rate for our two annual conferences, access to our online community, five annual research studies (at the member rate of course)… ” And the bulleted list goes on and on below the fold. You close it hoping to get back to it when you have more time.

Library 148

Library Class Survey Course 148

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Aligning with the market means being keenly aware of your learners’ needs and wants. Once you’ve developed a microcredential, market it to businesses. Some programs even allow learners to earn a microcredential by mixing and matching courses.

Certificate 96

Certificate Chicago Learning Management System Course 96

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Selling courses and certifications online provides a new revenue source for the association while adding more value for members. Invest in marketing.

Learning Management System 100

Learning Management System LMS Education Course 100

MemberClicks

JANUARY 18, 2024

Thrive Apprentice If you’re an organization with a focus on online learning and classes, this plugin is an excellent option. Here’s a rundown of what Thrive Apprentice includes: Features Student progress tracking and management Payment integration Comprehensive marketing tools Course customization Why Choose Thrive Apprentice?

Price 52

Price Membership Management Software LMS 52

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Let’s break down the formula a bit for those of us who haven’t taken a math class in a while. Over the course of a year, you gained another 50 members and lost 20.

Recruiting 212

Recruiting Recruitment Class Maine 212

Forj

DECEMBER 19, 2018

Built-in Course Authoring. The more engaging the course, the better understanding and value your members will receive from it. It’s important to think about how your association will rapidly create high quality courses for members. Look for ways you can use the LMS tools to add to the experience for your members.

LMS 89

LMS Learning Management System Analysis Certificate 89

MemberClicks

MAY 5, 2022

Cooking Class. A cooking class is a fun, hands-on activity that (hopefully!) Help your young professionals bond while also sweating off some of their work stress with a kickboxing class or other fun group workout. Paint and Sip Class. Cocktail Making Class. ends with a tasty treat everyone can try. Kickboxing.

Class 52

Class Recruiting Recruitment Social Media 52

Aaron Wolowiec

APRIL 22, 2014

In fact, I took my first graduate class as a lifelong learner because it was so much cheaper. A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said.

Mooc 100

Mooc Certificate Social Media Michigan 100

Reid All About it

SEPTEMBER 27, 2016

When I went to college, a middle class kid could afford a four-year liberal arts education. Here are some of the courses I’d require: Strategic thinking and goal-setting. Not your typical classes, I know, but they’re life skills people need to develop personally and professionally. Project management and team dynamics.

Education 150

Education Mooc Class Maryland 150

Associations Now

FEBRUARY 5, 2020

Increasingly, meeting organizers are looking for ways to market and build their conference into a true event—an opportunity to network and learn from others while having a unique, immersive experience. This is hardly a new trend, but one we’ve identified as a rising priority for planners in 2020.

Phoenix 126

Phoenix Conference Arizona Class 126

Associations Now

SEPTEMBER 4, 2018

for the first time later this month, will get a nod of public support in the form of a postmark on all first-class mail in September. As part of a new collaboration with the Greeting Card Association, USPS will put a “Mail a Smile” postmark on all first-class mail delivered during September. The campaign is an extension of a hit U.K.

Class 72

Class Course Marketing 72

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221