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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. But excellent content isn’t enough to gain market share. More info/register.

Revenue 205
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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. And, of course, we all know about the pay gap. The ability to generate revenue brings freedoms, options, and opportunities. Our discussion about the Summit Award launched a wide-ranging conversation.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256
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Association Brain Food: 10.20.23

Reid All About it

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. Host: ASAE Wed 10/25 at 9 a.m. –

Maryland 272
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How to Sunset an Educational Program

WBT Systems

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160