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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. BizBash outlines 25 innovative tools that streamline meeting planning.

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For One Planner, Innovation Means Thinking Like Attendees

Associations Now

Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Orlando in November. Cuba Libre? Always Café Tu Tu Tango!

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Association Brain Food: 4.19.24

Reid All About it

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

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Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. in conjunction with the National Business Aviation Association , polled association professionals to learn how they set innovation goals, how they support innovation, what rewards and recognition they offer and how they set metrics for innovation.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Identify the employees on your team who love innovation and technology. Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Social Media Today estimated that this year, consumers will watch 1 million videos per second. Board and committee members are obvious choices.

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Association Brain Food: 4.12.24

Reid All About it

. – 14 Conversations Dominating Association Planning The conversations dominating association planning discussions encompass a range of topics, from reimagining membership models to leveraging emerging technologies, fostering diversity and inclusion, and cultivating a culture of innovation. More info/register. More info/register.

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