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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Good advice never goes out of style.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

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MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. When association professionals think about volunteering, members naturally come to mind. This month’s topic: the member journey. Remember those? Ah, the old days.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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JUNE 12, 2020

Kristine Metter of Crystal Lake Partners says “Don’t move your exhibit program online. I’d love to see associations consider her idea but the challenge might be having the staff to scale it. How to protect yourself online from misinformation right now. How to Go Virtual (While Still Creating an Engaging Experience).

Montana 243

Montana Leadership Tools Innovation 243

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SEPTEMBER 3, 2021

WBT Systems explains how your association can serve industry employers, jobseekers, professionals new to your industry, and career-downsizing professionals during this challenging time. Volunteer learning journey. I also love his idea for scheduling a “Challenge the Status Quo” day. Virtual meeting etiquette.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Mixed-age learning programs. Eye-opening.

Video 195

Video Technology Content Strategy 195

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Keep learning! Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How to ask your boss for time to learn new things. Fast Company ).

DC 225

DC Washington millennials Chicago 225

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MARCH 27, 2020

It’s an opportunity, she says, to rethink how you serve members. WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. Money goes further than cans.

North Carolina 221

North Carolina Technology Louisiana Conference 221

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JUNE 23, 2017

If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. WBT Systems explains why spaced learning works and how you can build it into your online learning programs. Learning Is a Behavior: How to Improve Educational Outcomes through Interventions.

DC 153

DC Content Education Software 153

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JUNE 3, 2016

If I missed your webinar, it’s because, ahem, I didn’t learn about in time. Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. – MGI’s 2016 Membership Marketing Benchmarking Report.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

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JULY 14, 2023

Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. One overlooked source of intentional learning is boardroom dissent.

Education 39

Education Price Tools Technology 39

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

AUGUST 5, 2022

You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you get from event data. If your association is having trouble attracting and retaining young members, maybe you’re not listening to the right people. Event marketing. Quick hits.

Revenue 39

Revenue Technology Innovation Marketing 39

Fonteva

SEPTEMBER 2, 2021

At a time when work, play, and everyday life are being carried out online, it’s more important than ever to choose the right platform for your membership database. After all , while you may not be seeing your members every day, your membership website is the gateway through which they see you. Member communities and networking.

Software 52

Software System Tools Membership Management 52

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APRIL 10, 2020

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Moving your conference online?

North Carolina 74

North Carolina Content Montana Social Media 74

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JANUARY 20, 2023

WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos. Imagine how Smart NFTs might enhance the member/customer experience. Online community. Association strategic drivers. Sponsorship strategy. Smart NFTs. More info/register.

Revenue 39

Revenue Education Strategy Review 39

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APRIL 17, 2020

In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ).

North Carolina 44

North Carolina Montana Revenue Content 44

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Event and learning data. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

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AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

Columbus 39

Columbus North Carolina LMS millennials 39

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). – Member ROI Simplified: Safeguarding Your Organization’s Future. Fri 11/6 at 10 a.m.

Learning Management System 285

Learning Management System Education Communications Technology 285

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OCTOBER 16, 2020

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference.

Indiana 221

Indiana Review Education Conference 221

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APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members). The survey closes Friday, April 30. Speaker diversity. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. High performing associations anticipate member needs before the member has to ask.

New York City 60

New York City California New York Video 60

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the member experience , and you’re still falling short of your association goals. The truth is volunteers save associations money.

Revenue 78

Revenue How To Discount Proposal 78

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MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink.

Revenue 39

Revenue Technology Video LMS 39

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the member experience , and you’re still falling short of your association goals. Secure sponsorships with well-connected members. per hour.

Revenue 130

Revenue How To Discount Social Media 130

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Younger members are not necessarily your most tech-savvy members. Also look at learning preferences, technology adoption and topic interests. Stock Market #. Super Bowl Winner. New Orleans Saints. Green Bay Packers.

Texas 60

Texas Video millennials Revenue 60

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APRIL 9, 2021

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Are there tenured board members who steer work towards legacy matters?

San Diego 370

San Diego Revenue Strategy Content 370

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JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. WBT Systems describes how you can help member companies train, upskill and reskill their employees. Online community. How to engage the younger generation: the case of AIPC. I’ll be back on Friday, August 5.

Price 43

Price Technology Strategy Software 43