MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Video Course 219

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

Tips 293

Tips Library Tools Communications 293

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference.

Content 52

Content Revenue How To Social Media 52

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

Case Study 170

Case Study Library Communications Maine 170

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual conference success story. Virtual conference of the week.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Reid All About it

OCTOBER 22, 2021

The weekly list of free educational events and resources for the association community…. I registered yesterday for ASAE TEC , my first in-person conference since forever. Content marketing. From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel.

San Diego 195

San Diego Education Social Media Content 195

AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? by Brian Reuwee -- Adapted from a presentation during ASAE Annual Conference Battle for Relevance: Learning from the Business World. Make your Online Community Active.

Communications 64

Communications Kentucky Library Dallas 64

Reid All About it

SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Hybrid conferences. Bias in conferences. Virtual event tips. Sending website traffic to members. Tue 9/8 at 1 p.m. –

Montana 322

Montana LMS Revenue Recruiting 322

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Event management: Plan, communicate and take registrations for your events. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 141

Tools Software System Library 141

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. It’s different now.

LMS 252

LMS Certificate Library Education 252

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Aaron Wolowiec

MAY 10, 2016

Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. An event app provides community managers countless opportunities to build an audience before the event, engage during and keep engagement thriving long after the event has come to an end.”.

Social Media 100

Social Media Case Study Library Communications 100

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Wed 12/6 at 2 p.m. 1 CAE credit.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. If you’re an ASAE member, you can get a sense of LMS elements from the LMS RFPs in ASAE’s Models & Samples library. How are you positioned in your market? Who are your customers?

LMS 155

LMS How To Sample Proposal 155

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Content 64

Content Marketing Kentucky Library 64

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 76

Houston Florida Nashville Library 76

Reid All About it

FEBRUARY 10, 2017

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. More info/register. *All

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. – Video Event Marketing that Drives Revenue. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

AMR Management Services

MAY 18, 2011

Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. by Brian Reuwee -- Adapted from a presentation during ASAE Annual Conference Battle for Relevance: Learning from the Business World.

Tips 64

Tips Marketing Kentucky Library 64

Achurch

AUGUST 22, 2019

Communication. First, it’s important for organizations to acknowledge that not only is the mode of communication different, but the attitudes and styles about communication are different between generations. Younger generations are used to a more casual style of communication, even with their superiors.

millennials 106

millennials Technology Team Directory 106

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

Content 64

Content Marketing Strategy How To 64

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Wednesday, July 6, 2011.

Marketing 64

Marketing Project Library Kentucky 64

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. This means you can access all of your member data, communication details, and payment information in one centralized location.

Software 52

Software LMS Certificate Learning Management System 52

Mariner Management

MARCH 21, 2020

Open a communication channel powered by empathy and accessible 24/7. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Highlight how the pre and post registration communications can highlight the sponsor. Not communicating isn’t the answer.

Video 87

Video Tips Library Guidelines 87

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". John Boyle, Technology Alliances & Community, Zenoss. In general, we’re seeing an increase in discussions and library items, with new discussion threads and replies increasing every quarter.

Case Study 120

Case Study Austin Products Library 120