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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices. We’re still in the experimental stage.”

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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them. The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. Will they come?

Survey 110
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12 Effective Conference Marketing Ideas That Drive Registrations

MemberClicks

Attracting attendees to your conference can be one of the most challenging aspects of event planning. You want your event to be memorable and impactful, just like the best conferences you’ve attended. Effective conference marketing is the key to achieving this. What Is Conference Marketing?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Promotions to/at their association’s conferences or trade shows. It’s human nature—the ego at work.

Survey 150
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7 Ways a Conference App Adds Value to Your Event

MemberClicks

Having a conference app for your event is a seriously powerful tool. Plus, when you have a go-to partner to lean on for your conference app needs, you can focus on the content and event planning. There are seven major benefits to creating an app dedicated solely to your conference. Options for conference apps.

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36 Event Feedback Survey Question Examples

MemberClicks

Choosing the right post event survey questions can impact whether you get high-impact insights from your attendees. In this article, we’re focusing how to pick the questions for your survey and providng a complete list to choose from. Must-include questions for a post-event survey 1. Did our event meet your expectations?

Survey 52