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What is a marketing plan & five steps to write one

Freestone

This includes which campaigns, content, channels, and marketing software you might use to execute your mission and track its success. The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more.

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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. By supporting these pairings, associations can foster a learning culture and community.

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The 3 C’s of Social Learning for Associations

WBT Systems

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236
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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. The Free Press ) Social media platforms hate the written word. Sponsor perspectives.

Maryland 272
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Association Brain Food: 9.15.23

Reid All About it

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Credentialing support.

LMS 256
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296