Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Building Community is Part of Building a Memorable Brand. Resource: 3 Customer-Focused Benefits of an Online Community. Nailed it.

Marketing 257

Marketing Strategy Products Tools 257

Associations Now

MARCH 20, 2019

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Working without a marketing plan?

Content 107

Content Strategy Marketing Review 107

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. Consultant/founder wisdom.

Newsletter 250

Newsletter Content Social Media Education 250

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. What are in-kind donations?

Strategy 130

Strategy Guidelines Process Examples 130

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

Communications 186

Communications Social Media Newsletter Content 186

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Freestone

MARCH 14, 2024

Introduction Are you looking for strategies to boost learner engagement in your continuing education program? Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Check out our top seven strategies for learning engagement. Look no further!

Education 93

Education Strategy LMS Learning Management System 93

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

HighRoad Solution

FEBRUARY 24, 2022

Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content. From this perspective, content becomes the fuel for the entire operational engine, from marketing to sales to programming.

Content 78

Content Strategy Revenue Communications 78

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

JANUARY 24, 2019

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing.

Content 150

Content Marketing Strategy Case Study 150

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Association Adviser

JULY 5, 2023

In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.

Content 115

Content Innovation Resources Strategy 115

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

Association Adviser

MARCH 13, 2023

This one-hour webinar reviews marketing trends and actionable takeaways to take your marketing plan to the next level. We will share why marketing plans are important, the essential components to consider, and why aligning the plan to meet your association goals is essential.

Marketing 78

Marketing Strategy Review Content 78

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Use the same communication tools.

Communications 174

Communications eBook Tools Team 174

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

MAY 18, 2022

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing.

Marketing 177

Marketing Content Communications Strategy 177

Association Adviser

FEBRUARY 12, 2021

A smart marketer knows they should build a strategy around content formatting. Here are 3 content formats you should be using to attract and retain readers. The post 3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t) appeared first on Association Adviser.

Content 78

Content Marketing Strategy Communications 78

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy?

Content 52

Content Strategy Social Media Newsletter 52

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

Email Marketing 158

Email Marketing Marketing Revenue Content 158

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

MARCH 6, 2019

In order to provide your members with a personalized experience, you need to know what they’re interested in, and then send them related content. Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? Personalize your content. Personalize your content. Break down data silos.

Strategy 149

Strategy Software Member Engagement Content 149

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy).

Content 120

Content Strategy Organization Communications 120

Association Success

DECEMBER 19, 2018

Get to know your audience and deliver the content they want and need. Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications.

Content 76

Content Strategy Communications Revenue 76