Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

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Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. Mixpanel found the personalization proxy in subject lines (Example: “Hi [Name]!”)

Email Marketing 209

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Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Better yet, survey your current members to ask what you could be doing better! Project management software to streamline internal communication, set deadlines, track outcomes, and more. PST spot !

How To 130

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report. Did you know….

Newsletter 189

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MemberClicks

FEBRUARY 7, 2023

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. Address new members’ reasons for joining in your welcome letter, and in other key, initial communications with them. You can’t assume that just because you tell your new members something once, they’ll remember it.

Learning Management System 98

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Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Should this meeting be an email? Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

North Carolina 195

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ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

Examples 40

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Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. For example, an ascension model works well for businesses offering progressive levels of learning or services, while a flat-rate model might be better for content-centric sites.

How To 36

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Associations Now

MARCH 26, 2019

But those needs are out there—as well as the need maintain your old lines of customer service communication too. According to a recent study by the cloud communications firm Serenova, more traditional complaint routes, such as email or phone, remain very popular. Don’t disregard more traditional routes, however.

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Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

Tips 159

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 Less may be more.

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Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

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Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Marketing 100

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Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Director, Strategic Marketing & Communications, America’s Blood Centers. Office myth.

Rhode Island 195

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Fonteva

MARCH 19, 2020

Communicate more effectively with members. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Communicate more effectively with members. Communicate more effectively with members.

Tips 52

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MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

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Fonteva

DECEMBER 19, 2019

Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.

Member Engagement 59

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Reid All About it

JULY 16, 2021

Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions.

Revenue 195

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Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). More info/register.

Revenue 195

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

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Associations Now

AUGUST 12, 2018

A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction. There’s a good chance that your association uses email as the primary form of communication with members, which means your email database needs to be in top shape. Practice Good Data Hygiene.

Tips 46

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MemberClicks

DECEMBER 19, 2023

For example: Clubs bring together groups based on geographic areas and/or interests. Marketing and Feedback : Features for advertising and conducting organizational elections. Comprehensive Solution : Merges website building with database and email system integration. Figure out how members and prospects will use your website.

Directory 52

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Achieve

JANUARY 27, 2023

Once you’ve done that, send out a survey to your supporters to gauge their interest. Email marketing. When donors support your nonprofit, show your appreciation by sending personalized thank-you messages in engaging emails. This will both alert them of your recurring giving options and help them participate with ease.

Software 52

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Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Analyze value to volunteers and market those benefits to increase engagement. Hybrid online courses.

Blended Learning 39

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Reid All About it

MAY 19, 2017

Learn about the role of original data and thought leadership for associations; the best way to collect original research; how to identify consumers, members, and membership categories to drill down and get important data without generating survey fatigue and keep response rates high. AENC Marketing/Communications Round Table (Cary NC).

DC 150

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Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. More info/register. Host: Omnipress. Tue 5/18 at 4 p.m. –

St. Louis 341

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Reid All About it

DECEMBER 9, 2022

Learn how (and why) to put members at the front, right, and center of your community, how to create an intentional human-focused user experience, how to map your members’ community journeys, and best practices for harnessing storytelling and user-generated content. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

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Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Host: Fridays@4.

Education 354

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Association Adviser

SEPTEMBER 21, 2016

You just need frequent and effective communication to keep them engaged. Sabuco also recommends keeping board members well informed with regular communications and regularly review your mission statement and core values as you prepare your annual report. Selection of Top 10 Association Communication Challenges 2011-2015.

New York City 60

New York City Ohio New York California 60

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

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Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. to provide board training, and learn how to effectively communicate with the board. Host: ASAE Greater Washington / National Capital Community. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance.

DC 150

DC Washington Tools Education 150

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. It’s collected using surveys, questionnaires, gated content, contests, etc. Luckily, associations are poised to lead the charge in zero-party data initiatives.

Marketing 52

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MemberClicks

MAY 13, 2022

Choose staff members who will regularly use the software, as well as those who will use it for more specific features (such as your events manager, for example). You’ll be able to engage with members on a more personal level and reference their specific membership history in your communications with them. Email Marketing.

Software 52

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Beth Kanter

JULY 18, 2019

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . Instead, organizations rely on batch and blast emails to communicate.

Marketing 9

Marketing Email Marketing Survey Social Media 9