Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. Non-Dues Revenue.

Tools 296

Tools Communications Email Marketing Recruiting 296

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Learn how to build trust across generations through clarity, communication, and belonging. It’s not until early September, but put NDP on your radar. More info/register. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Resource: 6 Key Features of the Best Learning Management Systems.

Learning Management System 214

Learning Management System Content Course Discount 214

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Size of organization or annual revenue The size of your association and database plus the number and complexity of your features all affect your AMS price.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Maximizing Revenue through Smart Pricing Strategies. Meaningful Engagement: Communicating with Your Members in Troubled Times. The ‘normal’ we know is history. 1 CMP credit. More info/register.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit.

Survey 259

Survey Project Strategy Education 259

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact. More info/register. Host: MemberWise. Tue 7/20 at 11 a.m.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. We’ll look to our community Collaborate board to see what the key topics are and then address it live. Host: ASAE Component Relations and Volunteer Management Professionals Community. Host: Community by Association.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Non-dues revenue partners. I expect to pass through life but once. William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

Freestone

FEBRUARY 21, 2024

KPIs are individual metrics that measure the various elements of a marketing campaign. They help you establish short-term goals within your mission and communicate your progress to business leaders. Decide what you are trying to communicate to your customers and what action you would like them to take.

Marketing 79

Marketing LMS Social Media Course 79

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Here are the educational events scheduled for next week. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

FEBRUARY 7, 2019

The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Wed 8/11 at 2 p.m.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose.

California 78

California Newsletter Software Revenue 78

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Membership management software facilitates communication with members. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

GrowthZone

MARCH 13, 2021

Generate revenue. Manage membership data and communications. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Grow membership and revenue fast with sales funnel and marketing automation.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. That’s why marketing often falls prey to the classic spray and pray model. CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Membership management software facilitates communication with members. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Personalization vs. Control in Email Marketing Content. Virtual event ebook. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Aptify

MARCH 30, 2023

Of course, there will be an upfront investment of time, money, and resources in moving to a new system. Are you juggling multiple systems, such as marketing, event management, and accounting? How much potential revenue is your organization missing out on because you don’t have the visibility into data needed to find new opportunities?

Software 72

Software How To Membership Management System 72

Association Adviser

FEBRUARY 6, 2019

Timberlake’s team focused on helping small staff associations maximize their resources through one-on-one support and, notably, in-person AMS installation to ensure a smooth transition into use of its software – sometimes an association’s largest investment. The Naylor Marketplace was introduced in 2017.

Directory 93

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

OCTOBER 25, 2018

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. If you switch your AMS provider to get better features in one area, let’s say member communications, then you’ll probably notice another shortcoming in your new AMS.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. .

DC 150

DC Certificate Washington Content 150

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Manage membership data and communications. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Communications module. Email marketing.

Membership Management 78

Membership Management Software Directory System 78