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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60
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Association Brain Food Weekly: 5.8.20

Reid All About it

Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Presenters: Kristi C. Host: PCMA.

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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen. Tue 6/23 at 12 p.m. –

Video 221
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Nine Characteristics of Online Communities That Work

Higher Logic

Engagement is an indicator of a community’s health, but it's not a goal in and of itself. Right now, take some time to consider: what is the purpose of your community? Are you trying to recruit new members or retain existing ones? Your community is a support group, not a lecture hall. You are not a PR robot.

Georgia 120