Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. It’s a measure of how well a given medium works for reaching members with association information.

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Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

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CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. But where should you begin?

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Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Using data science, we can model the future state and help make a more informed decision. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. More info/register.

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WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

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Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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WBT Systems

NOVEMBER 8, 2016

With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. – International Data Corporation (IDC).

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Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Disciple Media

APRIL 2, 2019

The rise of social media has brought the concept of brand communities to the fore. Almost every household or well-known brand in the world now has a presence and following on social media. But is social media bad for business? Larger, well-known companies have built up huge followings on social media.

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Associations Now

APRIL 10, 2014

An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. Regarding that last item, he wrote this in Career Options magazine: “My mother would always let me do a taste test and ask my opinion about the sauce. Take a look [link] #assnchat. ht @ WebLink ).

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Watch what is trending online.

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Reid All About it

FEBRUARY 15, 2013

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Geoff Livingston writes about wearable computing , specifically Google Project Glass which “empowers two things: sharing and accessing information anywhere.” and mobile platforms, and more on visual and audio communications. “It

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Social Media Revenue Content Marketing 150

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

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Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. The social set: Social media is a powerful tool for associations to engage younger members.

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Social Media Atlanta Strategy Report 40

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now.

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Social Media Content Marketing Report 40

Associations Now

JANUARY 23, 2020

During my first job as an editorial assistant for Prevention magazine, I was sent to a holistic health conference. Attendees, especially first-timers, may feel some anxiety about attending your event, so it’s important to give them as much information as you can. We’ll start with the latter. Make them feel at home once they’re onsite.

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Association Adviser

NOVEMBER 14, 2016

That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics association. Miller and her marketing team create thoughtful goals and content plans to position MHI as the industry’s premier resource for information.

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AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate.

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Communications Newsletter Technology Revenue 40

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Video Communications Social Media Newsletter 60

Plexus Consulting

DECEMBER 9, 2013

By Steven Worth, President, Plexus Consulting LLC More often than not, membership organizations find their stakeholder communications to be a source of frustration for all concerned. Communications occurs best when there is an innate understanding between the sender and the receiver. So what is going on? Content of course is important.

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Communications Newsletter Social Media Course 40

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

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Directory Communications Content Survey 61

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Create a map of all your content, communication channels and technology platforms.

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Beth Kanter

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Alliance Magazine, September 2012. Beth Kanter, “ Data Informed. Alliance Magazine, September 2012.

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Reid All About it

DECEMBER 9, 2010

A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Your association’s reach and influence expand via Google and social media platforms.

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Social Media Content Review Newsletter 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine. Print Magazine.

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Newsletter Austin Committee America 52

AssociationChat

APRIL 26, 2021

Behavior: they access information from the company, attend a company event, or purchase something from the company. Communications channels: E-newsletters; magazines; website; social media; listservs. Communications forums: Board meetings; committees and task forces; focus groups; conferences; webinars.

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Proposal Revenue Review Newsletter 84

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Content 360 is a content strategy program which is designed to increase communication effectiveness for associations.

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Content Marketing Social Media Maine 61

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms. Channels – Determine how your association communicates.

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Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

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How To Survey Communications Video 61

Association Adviser

JUNE 27, 2018

At RIMS (the Risk and Insurance Management Society), we know that more than 60 percent of our members join for access to information and to increase their risk management knowledge. Or, maybe we posted it on social media and some members don’t really do the Twitter thing. Don’t have a large magazine archive? Re-format it.

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Content Library Social Media Resources 67

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Providing information to educate our supporters.

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Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Financial statements. Letting Go! 1 CAE credit.

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LMS Revenue Arlington Education 259

Thanks For Playing

MARCH 21, 2012

Recapture your lost community members. Building an integrated communications strategy. I used to request fashion magazines, but after picking up a few newsstand issues to keep me company on recent flights, I asked her to switch to the New Yorker for this year. Alltop Social Media. mizz information.

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Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Are you giving them good information on these channels throughout the year?

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How To Social Media Newsletter Video 66

Association Adviser

OCTOBER 13, 2016

Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Associations keep seeking new ways to generate non-dues revenue and keep members informed about the best products and solutions on the marketplace.

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