Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate?

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Many groups still print a magazine. Dan was determined to make us see the light.

Video 88

Video Communications Strategy Content 88

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

JANUARY 6, 2023

The weekly list of free educational events and resources for the association community…. Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Generational orthodoxy.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. 1 CAE credit. More info/register. Host: Association Analytics Tue 3/7 at 12 p.m. 1 CMP credit. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

SCD Group

SEPTEMBER 20, 2012

In exchange for giving SBAM basic information and permission to call them a member, they get access to “low value” products and services, a subscription to our magazine (printed), all electronic communications and opportunity to attend our annual conference as a member. This is where #s matter. PAC contributions.

Michigan 40

Michigan Revenue Content Strategy 40

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Reid All About it

OCTOBER 16, 2020

James Lancaster, Editor, AMI Magazine. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Fri 10/16 at 10 a.m.

Indiana 221

Indiana Review Education Conference 221

Off Stage

OCTOBER 23, 2008

For instance: Move routine communications to email or instant messaging. Negotiate with your communications carrier ensuring that each category (voice, mobile and data) is optimized for your consumption levels as you reconfigure your office. Review communications consumption with each person who uses company cell phones.

Cost 40

Cost Review Communications Discount 40

Reid All About it

APRIL 22, 2022

They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Non-dues revenue. Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists. Community Lab.

Proposal 39

Proposal Price Technology Recruiting 39

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Virtual events.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Virtual events.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

APRIL 14, 2017

Presenters: David Schnabel, CAE, communications & events manager, NAES. Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. 1 CAE credit.

Content 150

Content Chicago Marketing DC 150

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Learn how to improve your email deliverability and ensure your important member communications are received. It seems that association/corporate partner communications resemble “Men are From Mars, Women are from Venus.” Yes, they do. 1 CAE credit. Thu 2/27 at 12 p.m. 1 CAE credit.

DC 221

DC Washington Content Education 221