Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins. ” 2. .

Products 60

Products Process Committee Guidelines 60

Association Adviser

JULY 18, 2013

We invite you to visit the Naylor booth to pick up a copy of the latest edition of Association Adviser , and to learn how Naylor can help your association increase engagement and revenue through strategic communications, event management and marketing services. Uncategorized magazines subscription'

Revenue 60

Revenue Communications Marketing 60

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 71

Revenue Conference Directory Newsletter 71

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Advertisers want to participate in the communications your members are using.

Revenue 77

Revenue eBook Tips Team 77

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruiting 60

Associations Now

AUGUST 16, 2013

The challenge that we faced with transitioning to a digital model is that 90 percent of our revenue is coming from print. The print and online news publication of the American Medical Association is closing its doors due to declining ad revenue and an unsustainable business model. million decline in print advertising revenue.

New Jersey 40

New Jersey Chicago Revenue DC 40

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 74

Case Study Texas Guidelines Revenue 74

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Adviser

MARCH 27, 2018

One particularly powerful and profitable area to utilize third party partners is member communications. In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. About The Author.

Tools 61

Tools Revenue America Communications 61

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Host: Grype Speaker: Leona Scott, founder, JEP Marketing Communication Mon 9/18 at 4 p.m. –

Revenue 227

Revenue Survey Education Strategy 227

Associations Now

FEBRUARY 26, 2023

Communicating your association’s reason for being is essential for leaders. Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales.

Strategy 122

Strategy Examples Review Revenue 122

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate. M oderation.

Communications 40

Communications Newsletter Technology Revenue 40

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

FEBRUARY 15, 2013

and mobile platforms, and more on visual and audio communications. “It Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. How will this impact marketing?

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

AUGUST 6, 2021

Communication app overload. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. . Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. How Hybrid & Virtual Can Dramatically Boost Event Revenues.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Velvet Chainsaw

MAY 25, 2023

At the same time, event planners have never had more organizational pressure to deliver meetings with increased attendance, revenue, and resulting net income. Service-level expectations — Establish and communicate your expectations for acknowledging a request (within 24 hours) and for receiving answers (within one to two weeks).

Maine 52

Maine Project Price Team 52

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Chris Detzel, Community Program Manager at Reltio. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. or ‘Are you experiencing this too?’

Case Study 120

Case Study Massachusetts Newsletter Software 120

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine. Print Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. These variable costs might be as simple as printing and mailing additional magazines and renewal notices.

Cost 49

Cost Revenue Analysis Recruiting 49

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

NOVEMBER 25, 2016

4 Easy Ways to Generate Non-Dues Revenue. Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register. Wed 11/30 at 1 p.m. –

DC 184

DC Project Ohio Washington 184

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Higher Logic

FEBRUARY 14, 2017

The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Event registration and other non-dues revenue streams. It’s perfect.

Strategy 168

Strategy How To Software Team 168

Association Success

OCTOBER 5, 2017

You can improve non-dues revenue projects through collaborative efforts at your association. This issue is particularly pressing in the case of non-dues revenue, a hot topic for all associations today. So, staff and corporate partners have got together to create exciting non-dues revenue projects. We live in a silo industry.

How To 66

How To Revenue Project Industry 66

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Reid All About it

NOVEMBER 25, 2016

4 Easy Ways to Generate Non-Dues Revenue. Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register. Wed 11/30 at 1 p.m. –

DC 150

DC Project Ohio Washington 150