Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Julia Hamm.

DC 232

DC Arlington Virginia America 232

Reid All About it

NOVEMBER 16, 2018

Any woman working within the association community is welcome to attend. Location: Washington DC. To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online). Location: Washington DC and online. Using Storytelling to Boost Your Nonprofit’s Communications. Location: Washington DC.

DC 235

DC Washington Indiana Review 235

Associations Now

OCTOBER 18, 2016

Over the last year, the Washington Restaurant and Lodging Associations have been operating together, though independently. The more we offer an environment where our members can provide jobs, grow careers, support communities, and provide tax revenue, the stronger our entire state is.”.

Washington 40

Washington Innovation Industry Team 40

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MAY 24, 2019

Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy. How a Small Comm Shop Can Execute a Killer Communications Strategy. Learn about a strategic communications effort that a small comm shop can lead. Location: Washington DC.

DC 170

DC Illinois Washington Content 170

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 22, 2021

Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?

Innovation 370

Innovation Communications Education Strategy 370

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APRIL 28, 2023

Find out about media literacy, fact-checking, crisis communications and online reputation management. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Host: Mobilize Networks Speakers: Sana Shahid, Organizing Community Manager, MoveOn Kirsten Moss, Director of Sales, Mobilize Networks Thu 5/4 at 3:30 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

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JANUARY 18, 2019

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). All women in the association technology community are welcome. Location: Washington DC. More info/register. Host: MeetingsNet.

DC 293

DC Washington Member Engagement Content 293

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JANUARY 11, 2019

Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author. 1 CAE credit.

DC 275

DC Washington Learning Management System LMS 275

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

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JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Transforming Association Meetings (online and Washington DC).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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JULY 7, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . – CAE credit. CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd.

Revenue 363

Revenue Strategy Team Content 363

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. Communicate. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Host: Higher Logic Speakers: Gray Rodriguez, Director of Communications at Film Festival Alliance David Jovel, Director of Sales at Higher Logic Thu 6/15 at 2 p.m. No Soliciting!

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 3, 2021

The weekly list of free educational events and resources for the association community…. 12 more days until I see many of you at ASAE TEC in Washington DC! 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Let the countdown begin! CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

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NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder. 1 CAE credit.

Certificate 370

Certificate System Dallas Price 370

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Location: Washington DC. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

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JUNE 16, 2023

PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. They also share communications lessons learned from their decades of experience in media, business and communications. We develop expertise from researching, thinking and writing.

Project 195

Project Tools Revenue Metro 195

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Allen, Washington Post ). Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air.

Montana 341

Montana Revenue Strategy Conference 341

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JANUARY 31, 2020

Learn about new options available this year that will increase member retention and non-dues revenue. ASAE Communication Professionals Happy Hour (Washington DC). The ASAE Communication Professionals Advisory Council is ready to kick off 2020. Location: Washington DC. More info/register. Wed 2/5 at 12 p.m.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

MARCH 15, 2019

After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives.

DC 150

DC Washington Denver Sacramento 150

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 63

Revenue Course Education Team 63

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MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Wed 5/15 at 1 p.m.

DC 170

DC FAQ Member Experience Project 170

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DECEMBER 6, 2019

– Strategic Revenue Growth: Thinking Beyond Members and Sponsors. The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Location: Washington DC and online. We need to allow member data to tell us how to communicate, not the other way around.?A Tue 12/10 at 3 p.m.

LMS 221

LMS Software Revenue Cost 221

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MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. Gain a better understanding of your value proposition and how to communicate that value to your current and prospective members and clients.

Tucson 262

Tucson Phoenix Products Tools 262

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. Location: Washington DC.

Chicago 205

Chicago Education Certificate Revenue 205

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

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DECEMBER 1, 2023

Q4 Consultant Community Call We’re excited to open lines of communication for ASAE staff to update the consultant community and create a space for our consultant members to network with one another. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. –

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 2, 2023

Host: MeetingsNet Speaker: Angie Senter, Adjunct Faculty, Washington State University Wed 6/7 from 10 a.m. In this session, a seasoned mar/comm pro and an IT expert debate how both components need to work together strategically to deliver the best communications to its target audiences. Location: Washington DC. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 24, 2020

Wen, Washington Post ). Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Jakob Nielsen and Anna Kaley, Nielsen Norman Group ). Keep an eye on your coronavirus risk budget. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

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JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Location: Washington DC. Location: Washington DC.

DC 225

DC Washington millennials Chicago 225

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APRIL 19, 2019

to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC). Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more.

DC 170

DC Washington Chicago LMS 170

Reid All About it

NOVEMBER 25, 2016

DC Small Staff Association Brown Bag Lunch Group (Washington DC). 4 Easy Ways to Generate Non-Dues Revenue. Jim McCaul, director of communications, Destination Marketing Association International. ASAE Collaborate Happy Hour (Washington DC). Host: ASAE Communications Section Council’s Collaborate Subcommittee.

DC 184

DC Project Ohio Washington 184

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OCTOBER 4, 2019

LMS Success: Keys to Building Participation and Revenue. Tech Talk: Collaboration Tools (Washington DC). Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. Location: Washington DC. Location: Washington DC. Location: Washington DC.

LMS 186

LMS DC Social Media Washington 186

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SEPTEMBER 18, 2020

Irving Washington, FASE, CAE, Executive Director, Online News Association. Tonya Saunders, Principal, Washington Premier Group. Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. Tue 9/22 at 12 p.m. – Say This Not That. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

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JUNE 4, 2021

Analytics in Action: How to Boost Event Registration Revenue with Data. With the pandemic almost/nearly/hopefully close to behind us, we can start adding in-person events back in the mix and with that, look for ways to maximize our attendance and revenue across all events. Are there any new things to communicate in your contract?

Video 367

Video Innovation Content Technology 367