Velvet Chainsaw

APRIL 14, 2021

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? Are You an Expo with a Conference, or a Conference with an Expo?

Revenue 98

Revenue Price Conference Marketing 98

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.

Conference 98

Conference Price Survey FAQ 98

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. 1 CMP credit. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual event sponsorships. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

Blue Sky eLearn

MAY 4, 2020

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. How do you price your virtual events? There is a wide variance in how virtual events are priced. But how will these materials be reused over the coming years in order to maximize their educational impact and revenues?

LMS 282

LMS Price Team Sample 282

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329

LMS Montana Revenue Price 329

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. You want to be first.

Conference 118

Conference Discount Content Price 118

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Virtual expo. Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

Velvet Chainsaw

MARCH 15, 2023

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. Shifting marketing budgets. Exhibitors are being more selective about the conferences they will support. Price increases. But things have changed.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. At ASAE Annual, I met new people and hung out with friends and acquaintances. Leadership pipeline. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Associations Now

MARCH 21, 2019

Is it time for associations to consider something similar for their conferences? We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”. The post Should Associations Offer Conference Subscription Packages? Tell us in the comments.

Conference 90

Conference Minnesota New York Price 90

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.

Montana 341

Montana Revenue Strategy Conference 341

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

SEPTEMBER 22, 2023

Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Associations Now

JUNE 5, 2023

For example, ASBO knew through research and data that some school districts had multiple individual members who attended conferences and participated in its online community. we only had members in 2,000, so there was a lot of market potential,” she said. You need to know your potential market,” Wallenstein said. “We

Oregon 52

Oregon Nashville Price Revenue 52

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Conferences and Meetings: Has the Pandemic Been the Mother of Invention? Can I get an amen?! Tue 11/24 at 11 a.m. –

Certificate 370

Certificate System Dallas Price 370

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

Velvet Chainsaw

JULY 27, 2018

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.

Conference 88

Conference Discount Price Revenue 88

Reid All About it

AUGUST 18, 2023

My state SAE hosts a successful silent auction every year at our annual conference to raise money for scholarships. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Create buzz around your event with a silent auction. Hybrid work. Daughtry, M.Ed.,

Certificate 195

Certificate Education Revenue Marketing 195

Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. What’s more, nearly one in five association leaders (18 percent) told us in last month’s unscientific reader poll that live events (including conferences) were their fastest-growing source of NDR (see Did You Know). ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump. 6 Virtual Conferences Lessons Learned for 2021.

Conference 70

Conference Video Team Maine 70

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

MAY 26, 2023

Conference/abstract management. Ex Ordo takes you through the steps of implementing conference and abstract management software for medical, technical, scientific, and academic events. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more.

Technology 195

Technology Education Arkansas Leadership 195