Higher Logic

MARCH 19, 2020

Your virtual conference can still be meaningful and engaging for your audience. Put on a Great Virtual Conference with These 6 Strategies. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Either way you go, remember these tips to increase engagement.

Tips 316

Tips Library Revenue Software 316

Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns.

Tips 150

Tips Marketing Class Committee 150

GrowthZone

MAY 22, 2017

It’s summertime and the 2017 association conference season is off to a great start. Read the tip sheet: We’ve Got to Stop Meeting Like This and. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc.

Tools 113

Tools Conference Marketing Proposal 113

Spark Consulting

MARCH 28, 2014

We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! conferences crowdsourcing innovation marketing membership presentations'

Tips 150

Tips Marketing Conference Cost 150

MemberClicks

AUGUST 9, 2022

Conferences are an amazing way to learn new skills, hear stories for other people in your industry and to meet new people. We’re diving into all the questions you have about hybrid conferences and events, so read on to learn more! What is a hybrid conference? A hybrid conference combines the best of both worlds.

Tools 52

Tools Conference Tips Organization 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Association Adviser

MARCH 5, 2021

As associations continue to hold virtual meetings, brush up on your video conference etiquette to get the most out of your virtual conferences and gatherings. The post 10 Video Conference Etiquette Tips You Should Know Before Your Next Virtual Meeting appeared first on Association Adviser.

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Video Tips Conference Communications 82

YourMembership

APRIL 9, 2019

Whether raising money for a scholarship fund, helping plan and facilitate conferences, or serving on the board of directors, making an impact comes in all forms. The post 3 Tips for a Successful National Volunteer Week appeared first on YourMembership. As a former volunteer director, I absolutely love national volunteer week.

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Tips Conference Organization Marketing 210

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. This probably should have been the first tip, and yes, I am shouting. conferences marketing CESSE' YOU MUST HAVE A CLEAR CALL TO ACTION.

Tips 150

Tips Marketing Price Review 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 74

Content Tips Marketing Certificate 74

Association Success

OCTOBER 30, 2020

Starting with strategies for planning conferences in 2021, and ending with how to build brand awareness and attract new members, association professionals are looking forward. Here are the five most-read articles from this week’s newsletter: How to plan for an uncertain 2021 association conference format. Subscribe here.

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Tips Newsletter Content Conference 148

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

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Tips Marketing California America 100

Velvet Chainsaw

APRIL 5, 2022

Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. Adjust your expectations to factor in changes applied from the previous two tips. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns.

Conference 106

Conference Revenue Discount Committee 106

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

MAY 1, 2020

We’re sharing specific tips for using a community to create an engaging virtual event experience. Try these tactical tips for weaving in community engagement into your virtual event. Record those meetups and share with your community or create write-ups of tips and tricks learned from them. Create Seed Questions.

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Tips Library Tools Communications 293

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.

Conference 210

Conference How To LMS Newsletter 210

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Make sure they know these resources exist, though (marketing automation can help with timely email reminders that showcase the value in the community).

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Conference Library Resources Content 218

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Here are 14 tips to help you get there! Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Here are 5 tips to help you maximize your impact and make sure your event is the event of the year: Picking the Right Association Management Software.

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Tips Software Recruiting Recruitment 201

Spark Consulting

MAY 27, 2014

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. conferences marketing membership presentations ASAE'

Marketing 150

Marketing Conference Tips Communications 150

Blue Sky eLearn

DECEMBER 4, 2018

Today we’ve put together a compilation of some of the top tips they shared. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Ban the use of the term “virtual” when referring to your online audience – they are every bit as real as the people who in the conference room!

Technology 123

Technology Tips Guidelines Survey 123

Blue Sky eLearn

DECEMBER 4, 2018

Today we’ve put together a compilation of some of the top tips they shared. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Ban the use of the term “virtual” when referring to your online audience – they are every bit as real as the people who in the conference room!

Technology 120

Technology Tips Guidelines Survey 120

Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Blue Sky eLearn

DECEMBER 6, 2019

Whether you’re hosting a conference with multiple panels or presenting an educational opportunity for accreditation, many members will attend your events based on the experiences you offer. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Higher Logic

JANUARY 15, 2020

There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. I sat with technology people, like database maintenance and user experience professionals, association membership staff managing marketing automation at their organization, and my favorite, community managers. Breakout Sessions.

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Conference Products Marketing Communications 156

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. Sponsorships. It costs about the same as other digital advertising tactics.

Education 256

Education New Hampshire Tips Technology 256

AssociationChat

AUGUST 1, 2023

But if there is one thing I’ve learned over the years about attending this conference, it’s that for all the time and money invested in being there, you do not want to walk away feeling like you didn’t make the most of your experience. Don’t avoid the tradeshow floor just because you aren’t a decision-maker or in the market for a solution.

Tips 52

Tips Atlanta Conference Project 52

Beth Kanter

FEBRUARY 22, 2024

You’re invited to join me at the biggest, free, and all-virtual conference for the nonprofit sector! I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! I’ll also share some practical tips for organizational or team adoption.

Marketing 41

Marketing Tools Products Tips 41

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. Here are five tips. While I agree in principle, I think the future is so much more than hybrid.

Content 97

Content Conference Revenue Discount 97

Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Advanced tip? Have a solid strategy for roll out (and K.I.S.S.). Do at least ONE mailing (maybe a postcard?) about your new community.

Marketing 150

Marketing Tips Communications Conference 150

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Ensure that your conference website can apply these filters to help participants identify their can’t-miss sessions.

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Tips Conference Technology Education 65

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. A conference hotel upgrade?

Marketing 192

Marketing How To Course Discount 192

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 173

millennials Tips Social Media Strategy 173

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88