Higher Logic

JANUARY 3, 2020

Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Download our eBook for more details: 3. While not all your customers’ questions can be answered through your community, many can. Did you know?

eBook 194

eBook Products Tips Newsletter 194

Association Success

NOVEMBER 4, 2020

Rather than focusing exclusively on paywalled content and members-only experiences, consider adapting some content for a public audience. These readers find value in your content, resonate with your association’s core purpose, and are eager for more. Downloadable content, such as ebooks or worksheets.

eBook 129

eBook Newsletter Tips Content 129

Membersuite

FEBRUARY 17, 2022

Your association’s content can serve many purposes. Members get exclusive access to some content as a membership benefit. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets. Market Need #3: Stay on Top of Industry News and Information.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

JULY 9, 2020

Value : A measure of the engagement that is generated by the content in the community. Value gauges the quality and relevance of the content in your community. Users who spend more active time in the community are more likely to create content and return for subsequent visits, making them a critical piece of the engagement journey.

eBook 156

eBook Review Report Tools 156

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 11, 2017

With an agile eLearning methodology , you develop course content in short iterations called “sprints.” A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Higher Logic

NOVEMBER 21, 2017

Given the almost real-time level of engagement between participants, private online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development. Not sure if you’ve got the right stack of technology?

Marketing 198

Marketing eBook Content System 198

Higher Logic

MAY 30, 2018

One goal of marketing automation is to give your audience more relevant, helpful content for their specific needs. Marketing automation allows you to target specific segments of your audience , and controls what content they receive based on their actions, saving you from guesswork. Are marketing automation and AI connected?

Marketing 114

Marketing eBook System Content 114

Higher Logic

MARCH 6, 2018

Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. Curate this content and send it to executives once a week so they can quickly log in to the community and respond to the most important inquiries personally. Technical Comfort.

How To 266

How To eBook Software Library 266

Aptify

JULY 1, 2021

Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Provide targeted, valuable content. Instead of relying on membership promotions, provide content that helps you develop relationships with membership prospects. Create a process that integrates stakeholders and keeps the end goal in focus.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

WBT Systems

FEBRUARY 6, 2018

Step 1: Analyze the demand for existing content. Are people clicking links, reading, or downloading content on that topic? Bear in mind, you might be putting a barrier between people and the content they need. Is your content mobile-friendly? Do a search on Amazon to see how many ebooks cover the topic.

Course 161

Course How To eBook Price 161

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. Other than content, what else makes this book a must-read? But enough about them, what did I think of the book?

eBook 100

eBook How To Sample Social Media 100

Higher Logic

JANUARY 24, 2019

Segment your members by what interests them , and then target that group with interesting and relevant content. Members should be able to freely perform important tasks, update their profiles, and engage with your program’s content on their own. Download articles or other content. Easily renew membership. The result?

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Your goal is to match up the content you’ve got with the members that will be most interested.

Communications 174

Communications eBook Tools Team 174

MemberClicks

AUGUST 15, 2022

You can use recorded videos, lessons, ebooks, documents and more to create a virtual onboarding that rivals any in-person experience. Download our guide ! All your programs and on-demand videos can be member-only content or accessible to non-members. Plus, they can come back and rewatch anything later on. Membership growth.

Learning Management System 95

Learning Management System System LMS eBook 95

Higher Logic

AUGUST 7, 2018

It should be a place where like-minded people interact about topics that are important to them, consuming educational content around a product or service that will enhance their current skillset. Download our eBook Transform Your Customer Marketing with Online Community.

eBook 149

eBook Case Study Products Tools 149

Association Success

JANUARY 3, 2018

Introducing our new eBook series. Our size, reputation and supportive community gives us the flexibility to take risks and try out new formats for our content. For each SURGE 2017 session - all twelve of them - we will release a free eBook. Click here to learn more and download for free. We can put it in writing!

eBook 60

eBook Resources Education Content 60

Higher Logic

OCTOBER 23, 2018

It’s not about blasting your members with content that may or may not be relevant to them. With these types of powerful data-driven tools at your fingertips, you’re now sending members highly relevant content that inspires them to engage (since you’re targeting them based on what they were already interested in).

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

JANUARY 23, 2018

What type of content do they click in emails? What do they download or purchase? Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. What web pages do they visit?

Course 176

Course LMS Price Newsletter 176

Higher Logic

JUNE 6, 2019

can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. You gain inbound leads and valuable search engine optimization (SEO) content. You can target & personalize content. You add a huge revenue opportunity.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

FEBRUARY 28, 2019

Integrating eLearning tools, like a Learning Management System (LMS), with your online community can help you establish a reputation for delivering valuable educational content. Keep in mind that the vast majority of modern-day people consume content from their mobile device – and when it comes to paying, people want options.

Tools 208

Tools LMS eBook Resources 208

WBT Systems

JULY 31, 2018

Use content marketing to attract your target audience. Lead magnets are free content pieces that capture the attention and interest of your target audience, in this case, millennials. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

MAY 19, 2016

They’ll also inform your marketing department on everything from how to structure your marketing email campaigns to what content you should create. But brand ambassadors can also generate original, quirky marketing content as well. Or make the resource library easy to browse but only members can access or contribute content.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

MAY 23, 2016

Host webinars or an Ask Me Anything (AMA) session with an expert, create an ebook or schedule a meetup to cover those topics. Intelligence gathered from the community should directly influence your content and strategies. Which piece of content from the resource library is the most used?

eBook 185

eBook Products Library Content 185

Vanguard Tech

FEBRUARY 15, 2013

5 Great Reasons to Use Video for Content Marketing. Everyone and their brother is rushing into content marketing as it’s the next big thing (which I believe it is). So for every association website manager take a deep breath and relax, because you’ve been doing content marketing all along. Download the eBook here.

Resources 70

Resources eBook Video Content 70

Higher Logic

FEBRUARY 21, 2019

Are people returning repeatedly because the content is valuable, or because they can’t find what they’re looking for? Download your copy of our free eBook below to learn more about how to measure what matters. How many of your visits are repeat visits? Resource: Are You Prepared to Master the Engagement Economy?

Handbook 120

Handbook eBook Case Study Review 120

Aptify

AUGUST 5, 2021

And, if users aren’t clicking on the information contained within the email, maybe your content should be more relevant and engaging. Download this eBook to start retaining and attracting members to your association. For example, maybe you’re sending too frequently or not frequently enough. Get it now.

Software 72

Software FAQ eBook Examples 72

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Nimble AMS

JUNE 10, 2021

Download this guide to discover three keys to adopting this kind of future-focused technology for your association. eBook: 6 things you should know before selecting your next AMS. Upgrades are automatic, at no additional charge. The Association IT Director's Guide to Understanding CRM-based Association Management Software.

Software 78

Software System eBook Cost 78

SCD Group

OCTOBER 23, 2012

Matt Van Cleave, Senior Vice President of Aptify, shared the details of the Composite Engagement Score system and encouraged participants to download his presentation and an ebook with more details on the system. I really like the concept of “scoring and tracking” member engagement of your association.

St. Louis 40

St. Louis Leadership Association Value Content 40

Aptify

DECEMBER 6, 2017

Download the Inbound Marketing for Associations eBook today! Your website, blog, and content must be optimized for Google search so members and prospects turn to you first for information. You need content that helps your audience do their jobs, make decisions, solve problems, and prepare for the future.

Marketing 56

Marketing Software Content Process 56

Higher Logic

APRIL 23, 2019

As soon as you click “play” on that movie or TV show, your dashboard immediately suggests related content. If you haven’t checked out our eBook, Community in the Age of the Customer , you can download it for free below, and enjoy more useful ideas on how to effectively put your customers front and center.

Software 166

Software eBook Social Media Products 166

Higher Logic

NOVEMBER 21, 2018

People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. To get started on creating more effective, personalized automated campaigns, download our eBook: How to Create Effective Automated Campaigns.

Marketing 149

Marketing Guidelines Software Email Marketing 149

MemberClicks

AUGUST 16, 2022

Whether you already have a bunch of educational materials you want to organize or you want to monetize your learning content, an association LMS can give you the tools you need to optimize the learning process for your members. Content Storage. An ideal LMS will give you a place to store digital learning materials in a content library.

Learning Management System 52

Learning Management System System LMS Library 52

MemberClicks

DECEMBER 21, 2021

In this blog post we’ll cover: Giveaways Trivia Live and On-Demand Content Social Media Contest In-session Chat Live Polling Q&As Live Performances Gamification Swag Bags Breakout Discussion Rooms Varied Presentation Types. Live and On-Demand Content. We also recommend including access to on-demand content.

Social Media 52

Social Media eBook Price Content 52

MemberClicks

DECEMBER 21, 2021

In this blog post we’ll cover: Giveaways Trivia Live and On-Demand Content Social Media Contest In-session Chat Live Polling Q&As Live Performances Gamification Swag Bags Breakout Discussion Rooms Varied Presentation Types. Live and On-Demand Content. We also recommend including access to on-demand content.

Social Media 52

Social Media eBook Price Content 52

Beth Kanter

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. E-Book #2: Feeding the Content Beast. Fill out the form here and download free your copy of ebook: [link].

Content 28

Content Marketing Strategy Social Media 28