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Association Brain Food: 4.26.24

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Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 222
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Association Brain Food: 4.5.24

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Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that can help you achieve event goals. Dull new world.

Revenue 256
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.

Revenue 227
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Association Brain Food: 1.12.24

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They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. But the question is: what kind?

LMS 266
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Technology Leadership in the Time of COVID-19

Delcor

We have found that organizations with strong technology leadership and well-managed technology were able to quickly and effectively keep people working and connected. This is one example of how effective technology leadership can help organizations plan for and execute projects that support critical business goals.

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Association Brain Food: 4.12.24

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They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Quick hits Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 2.2.24

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They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. 1 CAE credit. More info/register.