Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Nimble AMS

SEPTEMBER 23, 2022

In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. MyTrailhead takes staff training to the next level with engaging content, interactive assessments, learning paths, and gamification elements. B oard members. N on-members.

Innovation 114

Innovation Technology Tips Member Experience 114

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

JANUARY 3, 2017

The article noted that the key benefits that millennials want from associations are job opportunities, credentials and training, and while other membership groups prioritized different benefits, job opportunities and credentials were important across the groups. Association Learning Technology: Resources for Planning.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

NOVEMBER 9, 2020

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. If there is one thing The Washington Post’s Jorgenson has done perfectly, it’s create funny and relatable content that younger audiences want to see. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Sponsored content. Also consider new platforms for engagement. How might you use TikTok to engage members?

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Who’s listening to podcasts?

Content 150

Content Education Products millennials 150

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. 1 CAE credit. More info/register. 1 CAE credit. . More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. The weekly list of free educational events and resources for the association community… Association AI survey. Your AMS is the utility player on your membership team. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article?

millennials 150

millennials Certificate Project Committee 150

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. According to NPOInfo’s charitable giving statistics report, older generations still make up the majority of association members at 34%, while Millennials and Generation Z combined make up just under 30%.

Cost 52

Cost Review Software Member Experience 52

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. This work style suited me and had positive results when I was a reporter at the Associated Press. Labels: association changes , association management , associations , Faculty Focus , Millennials , SCD Group. Strategy | Content | Discovery. Causeaholic.

millennials 40

millennials Products Recruiting Recruitment 40

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. For associations communicating with busy professionals, it’s essential to keep videos short, but association executives report that they don’t have to be high quality.

Communications 84

Communications Video Survey millennials 84

Reid All About it

MAY 15, 2020

Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. How to Keep Your Corporate Partners Engaged: Calls, Meetings, Fulfillment Reports (Partnership Professionals Network Idea Exchange). Content Forum Weekly Community Chat.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. Table of Contents. Consumers expect immediate and easy access to whatever content, product, and services they want. Users, of whom 67% are Millennials, have saved $170M+ this year. Reading Time: 10 minutes. On-demand discounts.

Revenue 72

Revenue Discount Products Marketing 72

Higher Logic

JANUARY 10, 2017

And, because you’re responsible for relationship upkeep, content, facilitation, reporting, etc., The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa.

Guidelines 120

Guidelines Class millennials Examples 120

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Like last year, two-thirds of associations (68 percent) reported renewal rates of 80 percent or higher. And there’s good generational news too.

Certificate 59

Certificate Survey Recruiting Recruitment 59

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. How to retain members and recruit new members for the future. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. Aimee recommends identifying a single goal and developing content specifically for that audience. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented.

Marketing 68

Marketing Case Study eBook Social Media 68

Associations Now

JUNE 28, 2017

They’re breathing down the necks of millennials, and associations need to think strategically about how to recruit this next generation, which is just beginning to enter the workforce. Your annual meetings are a great opportunity to showcase immersive VR content about your association’s work. Do you have plans to win over Gen Z?

Vermont 53

Vermont millennials Survey Recruiting 53

Reid All About it

AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content. It’s so flavorful. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

JUNE 17, 2014

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. According to researchers, Millennials want to “roll up their sleeves and experience the world. ” See this Did You Know feature in for more.

millennials 60

millennials New York City Ohio Recruiting 60

SCD Group

OCTOBER 2, 2012

Now (10/1/12) comes an Inspector General’s report of lavish conference spending on the part of the Veteran’s Administratio n which spent more than $6 million on two conferences in Orlando. Strategy | Content | Discovery. Association Member Recruitment: New Opportunities. Newer Post. Older Post. Subscribe via RSS.

Las Vegas 40

Las Vegas Conference millennials Recruiting 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. In one of those seeing-something-everywhere-all-of-a-sudden phenomena, I’ve come across several references to stakeholder capitalism lately.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MARCH 3, 2023

Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Quick hits Real accountability at work requires better metrics across the organization. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MARCH 16, 2018

Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

eBook 46

eBook Social Media DC Content 46