Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 200

Content LMS Class Course 200

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Blue Sky eLearn

AUGUST 16, 2019

Here are some tips on ways to repurpose webinars for future engagement and revenue! You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on.

Content 197

Content eBook Discount Revenue 197

Association Success

MAY 20, 2020

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. How should I price my event? With that being said, pricing should follow the same concept. . The short answer: that’s up to you. .

Price 78

Price Revenue Cost Discount 78

WBT Systems

MAY 9, 2017

We already know that not only does eLearning provide a valuable member service , leading to higher member retention rates, it can also generate an important additional source of non-dues revenue. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members.

Revenue 230

Revenue Certificate Learning Management System Course 230

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Velvet Chainsaw

APRIL 14, 2021

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo.

Revenue 98

Revenue Price Conference Marketing 98

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 126

Content LMS Class Course 126

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

FEBRUARY 9, 2024

Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue. This is not just PR or clever marketing.

Revenue 159

Revenue Price Products Library 159

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Quick hits Can AI write thought leadership content for you?

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. But the question is: what kind?

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Associations Now

MAY 21, 2019

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education.

Project 89

Project Revenue Austin Education 89

Fonteva

NOVEMBER 8, 2019

For as long as most of us can remember, a large majority of revenue for professional associations came from membership dues. As the importance of non-dues revenue continues to grow, technological advancements have become one of the biggest drivers. Examples are live or recorded webinars or recorded content from annual meetings.

Content 56

Content LMS Discount Price 56

Associations Now

APRIL 24, 2019

By focusing on education, associations can provide value to corporate sponsors and members, while also boosting nondues revenue. To this end, one area that associations looking to boost nondues revenue growth should explore is content sponsorship. The real win-win is good, solid, problem-solving content.

Content 89

Content Revenue Education Price 89

Reid All About it

JULY 31, 2020

Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Blue Sky eLearn

MAY 4, 2020

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. How long has your team been producing virtual events? References?

LMS 282

LMS Price Team Sample 282

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 3) Pricing WordPress membership plugins are available in a range of pricing options.

Price 52

Price Membership Management Software LMS 52

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. shares 15 ways to improve your newsletter content and delivery. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. I’m happy to feature it as long as it’s not too product-centric. CAE credit. Fri 7/21 at 4 p.m.

Atlanta 195

Atlanta millennials Price Technology 195

Disciple Media

APRIL 26, 2023

For community leaders that means a secure, reliable and flexible way to share content, inspire community members, attract new members and monetize their efforts. To top it all off, Disciple provide a variety of pricing models that enables community builders to choose the one that is perfect for their budget.

Price 36

Price Review Video Library 36

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membersuite

SEPTEMBER 10, 2022

In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. Lots of people, not just young professionals, prefer an online content subscription because they’re not interested in other membership benefits. Virtual Membership.

Price 135

Price Discount Marketing Newsletter 135

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Quick hits. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. David Werning, Director of Content Development, Catholic Charities USA. Can I get an amen?! More info/set reminder.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” A webinar is a content stream, he says. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36