Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Quick hits Why a membership renewal notice is not an invoice. |

Revenue 256

Revenue Strategy Price Newsletter 256

Velvet Chainsaw

JULY 24, 2023

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.

Strategy 98

Strategy Maine Video Conference 98

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. 1 CAE credit. . –

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Off-topic Noticing a pervasive disregard for the Constitution ?

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Credit card processors. More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Learn how associations like yours are aggregating their valuable content—whether it’s from your LMS, online community, publications, or any other outside data source—and distributing it in a curated way from a federated index.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. If analytics could help pinpoint the reasons and lead to strategies that reduce this number to 10%, think of the increased revenue! This insight can then inform course scheduling, content creation, and more.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. After completing a few writing jobs, I have room for more client work in my schedule. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Host: PCMA.

LMS 369

LMS Certificate America Committee 369

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. Member profile data. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Board diversity.

LMS 329

LMS Montana Revenue Price 329

.orgSource

JANUARY 29, 2022

Today, he discusses what associations should be thinking about when it comes to their overall content strategy – driving content that improves retention, recruitment, and […]. The post Ep 37: Leveraging the Power of Video and Multimedia appeared first on.orgSource.

Video 68

Video Recruiting Recruitment Content 68

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Digital initiatives. 1 CAE credit. More info/register. More info/register.

DC 261

DC Washington Member Engagement Innovation 261

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. How can we design an executable learning strategy? Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. They also share change management strategies for change-fatigued association professionals. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight. More info/register. Host: Bizzabo. Tue 11/16 at 11 a.m. –

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Wes Trochlil ). Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?! Sponsorship redesign.

Certificate 370

Certificate System Dallas Price 370

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Innovation method. It means “jumping out of the system.” More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Learn what associations are doing to generate revenue, measure it and improve workforce output. Is Content AI a Game Changer?

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Protech

JUNE 11, 2020

It can also serve as the central hub for members to interact, share content and manage industry resources. . To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. .

Revenue 83

Revenue Tips Social Media Communications 83

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member retention. Zoom fatigue.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 359

Montana North Carolina Content Certificate 359

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359