Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. They offer significant membership and registration discounts as well as ample presentation opportunities. So is this the right strategy for your association and conference? Does Investing Early Result In Loyalty?

Strategy 67

Strategy Conference Discount Price 67

Association Freak

MARCH 26, 2021

Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay. Add Member Value, Don't Discount Dues Discounting dues by 50% or more may seem like a tempting option for some organizations, but it comes with risks.

Discount 72

Discount Price Cost Strategy 72

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

Discount 52

Discount Price Sample Marketing 52

Blue Sky eLearn

MARCH 21, 2018

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! But first, win their trust by offering them insightful and engaging content at no cost! How can we monetize our webinars? These are two popular questions we receive from our clients.

How To 179

How To Social Media Price Discount 179

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something.

Price 60

Price Leadership Discount Strategy 60

Membersuite

NOVEMBER 4, 2022

3: Membership Tiers and Pricing. Do your membership tiers and pricing still match the needs and desires of your market? I’ve also seen associations instituting an annual cost-of-living dues increase, which eliminates the need to introduce a large increase when expenses rise or revenue falls. 4: Reserves. 8: Marketing ROI.

Revenue 102

Revenue Software Price Technology 102

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Quick hits Can AI write thought leadership content for you?

Revenue 227

Revenue Chicago Leadership Education 227

Disciple Media

FEBRUARY 6, 2024

Scalability: Digital platforms enable you to serve a larger audience without proportionately increasing workload or costs. This allows for more personalized content and marketing strategies. Platform evaluation: Compare platforms based on criteria such as ease of use, customization options, integration capabilities, and cost.

How To 36

How To Price Analysis Content 36

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs. Recruit your board.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Higher Logic

OCTOBER 23, 2018

28% of associations said members could not justify membership costs with any significant ROI. Reasons #2 & #3: Unable to Justify Costs with Significant ROI & Lack of Value. Again, this isn’t going to be the strongest approach, since if members don’t see value, a lower price won’t be extremely convincing.

Tools 258

Tools eBook Report Learning Management System 258

Disciple Media

NOVEMBER 1, 2023

Beyond revealing competitor strategies—from preferred keywords to content architecture—they can unearth potential avenues for differentiation. The platform allows for varied monetization strategies, including tiered subscriptions. Experiment with different pricing tiers for specific durations and measure member responses.

How To 36

How To Price Content Tips 36

Fonteva

MARCH 16, 2022

With a few adjustments to your learning tech, business strategy, and team composition, you can set your association’s learning programming up for ongoing success. That’s because many associations don’t charge for eLearning courses and other educational opportunities, instead looping those benefits into the initial cost of membership.

LMS 52

LMS How To Price Course 52

MemberClicks

MARCH 7, 2023

Typically, they are at a number of different price points with different corresponding levels of benefits or perks. Having different levels allows members to choose the membership benefits and price they actually want. Some membership organizations only offer one membership level at one price point.

How To 52

How To eBook Discount Price 52

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Associations Now

MARCH 26, 2019

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Even though it doesn’t cost the member anything, having them renew tells the organization that this is an active and engaged individual.”. What strategies or tactics work best? Flexible forms of payment.

Recruiting 100

Recruiting Recruitment Discount America 100

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

Price 36

Price Social Media Revenue Tools 36

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Association Freak

MARCH 16, 2021

Their affinity products and discounts were not competitive and unpopular with members. AMA had made major investments with big advertising firms and expensive strategy consultants with no results to show for it. .” Physicians would drop their AMA membership after medical school and disappear –as if they fell off a cliff.

Discount 72

Discount System Revenue Products 72

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

How To Social Media Content Price 36

MemberClicks

DECEMBER 19, 2023

How much does it cost to organize a trade show? During your initial stage, take into consideration these elements: Goals and objective Target audience Type of show Competitor research Budget development Marketing plan How much does it cost to organize a trade show? Find event sponsors to supplement costs.

Tools 52

Tools How To Software Cost 52

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? If you are sponsoring an event, member discounts can attract members. A content marketing strategy is a superb way to gain attention and move potential members into your sales funnel. Additional benefits should far exceed the price. Get members to sell for you.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? If you are sponsoring an event, member discounts can attract members. A content marketing strategy is a superb way to gain attention and move potential members into your sales funnel. Additional benefits should far exceed the price. Get members to sell for you.

How To 52

How To Social Media Discount System 52

SilkStart

JANUARY 8, 2018

Anxiety and confusion are widespread, and tech is often considered unessential to strategy. These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector. Unfortunately, many associations has a fraught relationship to technology.

Technology 61

Technology Discount Library Newsletter 61

Associations Now

SEPTEMBER 18, 2018

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. I think giving them this data will help them to better understand the membership.”.

Discount 83

Discount America Report Price 83

Associations Now

DECEMBER 13, 2018

Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace subscription or membership strategies—taking advantage of their physical presences to boost the potential value of the offerings.

Price 52

Price Discount Class Strategy 52

Association Freak

MAY 21, 2022

Moreover, they expect access to be free or part of a low-cost, subscription-based service that offers highly unique and relevant value. On-demand discounts. The secret to Honey’s success is fulfilling consumers’ need for confidence that they’re getting the best price before completing their transaction. On-demand insurance.

Revenue 72

Revenue Discount Products Marketing 72

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. • Dues Discounts.

Price 40

Price Marketing Discount Survey 40

YourMembership

MARCH 20, 2012

Enter this kind of time and cost calculation into deciding what works best for your association, your staff and your members. This is especially important when your non-dues revenue strategy includes selling sponsorships. Potential sponsors are looking for year-round value at a multitude of price points. Associations.

Revenue 150

Revenue Directory Price Software 150

MemberClicks

OCTOBER 6, 2023

These fees are essential, helping chambers cover costs and continue their important work. They cover everything from basic operational costs to funding expansive initiatives like research, advocacy campaigns, and networking events. Examine the pricing strategies of other chambers of commerce to gain insights into reasonable fee ranges.

Revenue 52

Revenue Software Resources Membership Management 52

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Recognize the difference between soft and hard costs. Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Expo Logic

MAY 25, 2021

Hybrid events offer a greater return on investment and potential cost savings. You can sell virtual access to your conferences for a discounted price, boosting event return on investment along the way. Hybrid events offer potential cost savings, too. Hybrid events give you actionable data.

Organization 36

Organization Discount Cost Price 36

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. That much is clear, but the question of a reasonable nonmember price remains.

Handbook 48

Handbook Price Discount Products 48

Associations Now

APRIL 26, 2016

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members.

Los Angeles 40

Los Angeles San Francisco Price Seattle 40

MemberClicks

MAY 31, 2023

Your membership pricing is a crucial part of what retains and delights your members, while also attracting new ones. Finding that sweet spot in your membership prices isn’t easy. Especially when you factor in your operational costs, revenue goals, and enticing future and existing members. What is a Membership Pricing Model?

Price 52

Price Revenue Montana Cost 52

MemberClicks

MAY 13, 2022

You can make changes to your strategy based on these results. Look for a system that can handle online event registrations, digital payment processing, form building, promotions and discounts, automated reminder messages, and sponsor visibility. Does the software offer frequent updates at no additional cost to you?

Software 52

Software Association Management Price System 52