Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7%

Revenue 52

Revenue Learning Management System Course eBook 52

NXUnite

MARCH 19, 2024

Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.

Tips 130

Tips Handbook Revenue Guidelines 130

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Association education in 2024. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Content marketing. Please send me links if you have one or know of a good one.

Revenue 256

Revenue Certificate Tools Innovation 256

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 161

Education How To Certificate Committee 161

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Accounting for a substantial portion of many organizations’ budgets, it covers operational costs, staff salaries, and program expenses. Without nondues revenue, associations could face difficult decisions.

Revenue 62

Revenue Survey Member Engagement Resources 62

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” More info/register.

Revenue 272

Revenue Innovation Education Tools 272

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.

Education 155

Education Mooc Course Revenue 155

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. The problem, Dean says, is most meeting planners are expected to focus on logistics, not education and experiences, so we get the same design year after year. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. A Quick-Turn, Cost-Effective Initiative.

Revenue 98

Revenue Content Certificate Cost 98

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. Generation Z. They also suggest topics to discuss with vendors.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Host: UST Education Speaker: Chris Rodriguez, CEO, iExcel Tue 9/26 at 2 p.m. –

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. DEI & education. Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy.

Case Study 266

Case Study Newsletter Strategy Revenue 266

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing America Certificate 186

Reid All About it

AUGUST 25, 2023

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. NAFCU made the decision to focus only on advocacy, compliance and education—their members’ priorities. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Reid All About it

NOVEMBER 24, 2023

The weekly list of free educational events and resources for the association community… Upcoming association events. Next gen marketing. Host: Professionals for Association Revenue Wed 11/29 at 12 p.m. and BJA Solutions for Associations (aka Barbara Armentrout) Awareness week. More info/register. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Count me in.

Revenue 227

Revenue Survey Education Strategy 227

YourMembership

JANUARY 15, 2015

That question was answered in November when LinkedIn launched a new feature that will allow professional education companies and eventually colleges to provide certifications for LinkedIn users who have completed their courses. Data that allows LinkedIn to develop new products and services with huge revenue generating potential.

Education 150

Education Certificate Revenue Recruiting 150

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. That’s on us, says Jay Cost at The Dispatch. Host: UST Education Speakers: Andrew Hassler, Senior Tax Associate, and J.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! AMS requirements. More info/register. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. Skip down to the list of free educational events if you prefer takeout. Host: UST Education Speaker: Jay S. Host: UST Education Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Certificate 195

Certificate Education Revenue Marketing 195

YourMembership

APRIL 17, 2012

Education + Alumni. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Education + Alumni.

Revenue 150

Revenue Strategy Software Membership Management 150

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Aaron Wolowiec

OCTOBER 1, 2013

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.

Education 100

Education Detroit Strategy Michigan 100

Reid All About it

DECEMBER 6, 2019

The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Here are the educational events scheduled for next week.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc.

Innovation 370

Innovation Communications Education Strategy 370

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149