How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement
Associations Now
APRIL 14, 2020
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report. Specifically, associations will need to: understand how attendees use face-to-face events relative to other forms of engagement.
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