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3 Ways to Use Social Media to Grow Your Organization’s Membership

MemberClicks

But regardless of industry or mission, nearly all organizations have one thing in common: They all aspire to grow. Now you likely already have a growth strategy in place as part of your organization’s 2021 strategic plan, but let me ask you: Does that growth strategy incorporate social media? Here are a few ideas:

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Three Ways Associations Can Improve their Social Media Strategy

SBI

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed. The solution?

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Association Brain Food: 4.19.24

Reid All About it

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

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Lessons Learned from the Connect Marketplace 2020 Industry Event

SBI

Seems a little wild, but as event industry leaders, our events team wanted to experience what would be possible at Connect Marketplace 2020 in Orlando, Florida in October. There was a photo taken of hired staff who were not wearing a mask and it turned into a hot topic on a meeting planner social media page. Show Me the People!

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Association Brain Food: 2.23.24

Reid All About it

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Learning subscriptions. Member mobile app. Webinar latecomers. More info/register.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

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Association Brain Food: 4.12.24

Reid All About it

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

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