Remove Cost Remove Marketing Remove Press Release Remove Technology
article thumbnail

Is New Technology Worth The Investment?

Association Adviser

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.

article thumbnail

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.

Software 159
article thumbnail

New Advisory Council Finds Investments for Solar Energy

Associations Now

In an effort to increase funding for and lower the cost of harnessing solar power, the Solar Energy Industries Association (SEIA) is working with the Solar Energy Finance Association (SEFA) to form a new advisory council. Solar projects represent a high-quality source of long-term cash flows, making them great investment opportunities.

article thumbnail

Daily Buzz: GoFundMe Launches Fundraising Platform for Nonprofits

Associations Now

“Regardless of size or budget, we want to empower nonprofits to reach new audiences, raise money more efficiently, and further their missions,” said GoFundMe CEO Rob Solomon in a press release. Seat-back devices are also quickly dated, as they’re nearly impossible to replace as quickly as technology develops.”.

Alaska 72
article thumbnail

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

article thumbnail

Corn Growers Group Launches Innovation Challenge

Associations Now

“We want to target new innovations that offer added margin to our producers, and we felt that going into the bio-sustainable molecule, biochemical market represents that opportunity for producers,” NCGA Director of Market Development Jim Bauman said.