SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. Use analytics to determine what messages were most cost-effective, in terms of open rates, CTR and conversions.
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